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The final estimated local economic impact of last year's Super Bowl in Las Vegas was $1 billion – fueled by direct spending by visitors and residents, indirect spending at local businesses, employment, and tax revenue. But the effects are felt in communities across the country. A video board displays logos for Super Bowl LVIII at Allegiant Stadium on Feb. 1, 2024 in Las Vegas. [+] (Photo by Ethan Miller/Getty Images) Getty Images. One of the world’s largest "84 billion social impressions all on the Las Vegas Super Bowl," said Wik. Aguero says Las Vegas predicted nearly $1 Billion in economic impact with tens of millions in tax revenue. Super Bowl LVIII will air on CBS and Nickelodeon and stream on Paramount+ on Feb. 11 from Allegiant Stadium in Las Vegas. Kickoff is scheduled for 6:30 p.m. Eastern time. Kickoff is scheduled for What is the estimated revenue generated by the Super Bowl in Las Vegas? While an exact revenue figure for the Super Bowl in Las Vegas is yet to be determined, past Super Bowls have generated significant revenue for host cities. For instance, an estimated $7.61 billion was wagered on the 2022 Super Bowl. At least $750 million in public funding was allocated to the construction of Allegiant Stadium in Las Vegas, Nevada. The stadium will host Super Bowl LVIII on February 11, 2024. Photo by Michael Valdez via iStock. The Super Bowl can showcase a city’s attractions, culture and amenities to millions of people, for example. The NFL typically rewards cities that build new state-of-the-art stadiums with a Super Bowl, and Las Vegas fits that bill. Allegiant Stadium opened in 2020 and cost an estimated $2 billion. The biggest winners on Super Bowl Sunday will almost surely be the Las Vegas sports books on a day when the expanding nation of legal bookmakers are expected to handle a record $1.5 billion in Super Bowl 58 helped produce three of the top five room revenue days ever for the Strip’s biggest casino operator. Feb. 9, 2024, on the Las Vegas Strip. Fourth-quarter revenue and About three years ago, as the Las Vegas Convention and Visitors Authority made a bid to host the city’s first Super Bowl—now just days away—it commissioned local analytics firm Applied Analysis to create an economic impact statement on the event. The report’s findings forecasted that Super Bowl 58 would have Despite two big sporting events, Super Bowl LVIII and the first Formula One Las Vegas Grand Prix, LVCVA leaders are expecting tax revenue about the same as this year. VIEW E-EDITION 99¢ for 6 mos In contrast, when Las Vegas hosted Super Bowl LVIII at Allegiant Stadium, the week before the game, the average room rates per night were $288.82. While the Las Vegas Strip revenue recorded dips for six months, Barry Jonas, an analyst at Truist Securities, was optimistic. He pointed to the hotel and casino operators’ resilience, despite the That will likely be particularly appreciated this year after a run of Super Bowl hosts that required extensive car use in Las Vegas (2024), Phoenix (2023) and Los Angeles (2022). “I love it,” said Frank Vuono, who was the NFL’s head of licensing and consumer products from 1985 to 1993, and later founded Integrated Sports International and The survey found an average rate of $157.75 a night, more than $100 a night less than what it was a year ago and around $40 a night less than the 12-month average daily room rate for 2024. Super Bowl implications for economy and Las Vegas tourism; Andrew Woods is the lead author on a white paper that examined the growth of the Las Vegas sports economy, revenue generated by sporting events, and the impact on youth and female sports activities. He brings over 15 years of public policy experience to his role. Joffray estimates that up to 450,000 people could be in Vegas during Super Bowl Weekend next year. “Even without the Super Bowl, it’s already a very busy and lucrative weekend for Las Vegas,” Aguero said. “There’s 65,000 seats in Allegiant Stadium and 150,000 hotel rooms in Las Vegas. Balancing that is going to matter.” To help encourage nonunion tip-earners to work Super Bowl weekend, some Las Vegas employers are charging customers extra. On top of surge pricing, Uber is adding a $10 surcharge for rides to the VEGAS, BABY: SPORTS BUSINESS JOURNAL's Lefton & Fischer wrote the league "projects a new high-water mark for Super Bowl revenue" despite 65,000-seat Allegiant Stadium "being one of the smallest venues in Super Bowl history." The juxtaposition of revenue records with a near all-time low attendance (not counting the 2021 pandemic year) "vividly More than $1 billion in revenue is expected to be added to the region's coffers for the F1 event and more than $600 million for the Super Bowl for things such as hotels, car rentals, restaurant Miami (2020) holds the record for the highest Super Bowl ADR and RevPAR level. A significant difference between the two destinations is size, as Las Vegas, the largest market in the U.S. (393 hotels accounting for 172,707 rooms), is well over twice the size of the Miami in terms of rooms inventory.
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