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A group called He Gets Us ran two ads during the Super Bowl game on Sunday to spread the word about Jesus. One of the donors behind the ads is a craft chain billionaire worth nearly $15 billion. Naturally, the price of running a commercial during the game is enormous. A 30-second ad is estimated to cost about $7-8 million for Super Bowl 59, on top of the money it takes to create what are But in this scenario, "He" is the center of a marketing campaign that has spread far across the U.S., spanning between billboards, banner ads online, and a forthcoming Super Bowl commercial. It’s becoming a Super Bowl tradition: He Gets Us, the billion-dollar effort to overhaul the public image of Jesus, the Son of God, will be back on the airwaves during Super Bowl LIX. Greg Miller Jesus Christ momentarily grabbed the spotlight from Jalen Hurts and Pat Mahomes during Sunday’s Super Bowl when two multimillion-dollar “He Gets Us” advertisements aired to promote The Super Bowl will once again feature ads promoting Jesus, thanks in large part to the billionaire family that leads Hobby Lobby.. He Gets Us, the billion-dollar campaign to further raise Jesus The "He Gets Us" campaign is spending millions of dollars on its Super Bowls ads to promote Jesus. NPR's Michel Martin speaks with journalist Josiah Daniels about the campaign and its purpose. The ad will cost The Signatry $20 million to air in the Super Bowl, and they hope to reach more than 100 million people with their commercial. View this post on Instagram A post shared by He Gets A religious Super Bowl ad campaign created by a Dallas advertising firm promised viewers that Jesus “gets us.” By The Associated Press and Adrian Ashford Feb. 12, 2024 The “He Gets Us” Super Bowl commercials, 30-second and 60-second spots, cost roughly $20 million. McKendry says the first ad will “melt people’s hearts” but the longer one will be Green discussed his involvement in the campaign, and the Super Bowl ad spots, during a November 2022 interview with conservative talk show host Glenn Beck. “We are wanting to say — ‘we There is no better opportunity for advertisers than the Super Bowl, which is watched by an average of more than 100 million Americans each year. Naturally, the price of running a commercial during ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL He Gets Us, a campaign to revamp the reputation of Jesus, the central figure in Christianity, is back in the Super Bowl for its third consecutive year.. A 60-second ad will run in the first half Major media outlets are covering the ad campaign, too. Yahoo’s reprint of a Parade article headlined “‘He Gets Us’ Super Bowl Ads for Jesus Flagged by Fans Criticizing Company Funding Them The campaign, consisting of billboards, online ads, and television commercials, was rolled out in March 2022 by the Servant Foundation. [3] The ads feature imagery and content that create parallels between historical events and modern social movements to stories of Jesus, and contain themes of inclusivity; a spokesperson stated that its aim was to "reintroduce people to the Jesus of the Bible He Gets Us, a $100 million campaign reimagining Jesus’ message, is airing a 60-second “True Greatness” spot at Super Bowl 2025. Learn how the nonprofit Come Near, Jon Batiste’s Love Riot Festival, and AI-driven art are shaping this year’s faith-based outreach. “Foot Washing," a 60-second commercial from He Gets Us, debuted at last year's Super Bowl. “He Gets Us,” the effort to connect with consumers in the name of Jesus, will be back for a third The blood of Jesus wasn’t meant to whitewash right wing politics. This faux Christian right wing recruiting and bad faith Christians that are still privileged as people of faith is what is emptying churches of people of conscience. The two Super Bowl ads created by the campaign will focus on “the behavior Jesus modeled in relationship and conflict,” He Gets Us spokesman Jason Vanderground told CNA.
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