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The Weeknd rehearses for the Super Bowl LV Halftime Show at Raymond James Stadium on February 04, 2021. Kevin Mazur/Getty. In 2021, the NFL was criticized for not paying dancers fairly as half the After their Super Bowl halftime show, Shakira's streams rose by 230 percent and Lopez's by 335 percent, with featured songs seeing the biggest spikes. Digital sales also jumped 893 percent, led by "Whenever, Wherever" and "On the Floor." Though unpaid beyond union scale, the exposure proved highly lucrative. Rihanna will not be paid to perform at the Super Bowl LVII halftime show on Sunday. The singer and beauty mogul is set to take the stage on Sunday, February 12, at halftime but won't be getting The 2020 Jennifer Lopez and Shakira Super Bowl halftime show cost around $13 million, Esquire reported. This would put it under the SAG-AFTRA basic agreement for performers, which covers anything The Super Bowl halftime show is essentially the biggest concert of the year. Sure, it might top out at just 15 minutes or so, but there’s no event with more eyeballs on it than the Super Bowl. A Super Bowl halftime show is a strategic opportunity for musicians because its financial advantages extend well beyond streaming and sales. In an interview, marketing expert Sheri Lambert referred to it as a “marketing partnership rather than a performance,” stating that the status and attention are more important than a salary. While being asked to dance in a Super Bowl Halftime Show may seem to warrant an obvious 'yes,' especially for aspiring dancers, some say they don't want to settle for long hours with no pay. "SAG-AFTRA and the producers of the Super Bowl Halftime Show have met and had an open and frank discussion, and have agreed that no professional dancers will be asked to work for free as part of The exposure given to halftime performers, playing in front of more than 80,000 fans inside New Orleans’ Superdome and more than 100 million across the country on TV, is why the Super Bowl is Rihanna poses for a photo after a halftime show news conference ahead of the Super Bowl 57 NFL football game, Thursday, Feb. 9, 2023, in Phoenix. (AP Photo/Mike Stewart) Rihanna Fenty Super Bowl merch The halftime show for the Super Bowl in 2022, held in the Los Angeles area, also drew controversy for offering unpaid roles for dancers, recruiting them for 72 hours of unpaid rehearsal time, as Mary J. Blige will take the stage at the Super Bowl LVI Halftime Show this Sunday, alongside Dr. Dre, Snoop Dogg, Eminem, and Kendrick Lamar. The Super Bowl halftime show, an unpaid performance lasting about 12 to 15 minutes, has attracted the biggest music artists including Rihanna, Lady Gaga, Usher, Maroon 5, and Justin Timberlake. It is synonymous with the event, sometimes overshadowing the game, making it one of the most in-demand television spot in television history. Riley first brought attention to the Super Bowl halftime show’s unpaid labor issue several days back, posting to her personal Instagram about the matter. Over the course of several separate The Super Bowl Halftime Show has evolved from simple marching band performances into a multimillion-dollar spectacle, attracting over 100 million viewers each year. The NFL does not pay performers Rihanna didn't get paid for her Super Bowl performance. This is because the Super Bowl halftime show is one of the most-watched shows of all time, with nearly 100 million worldwide viewers. It's How in the world can a Super Bowl halftime show with Snoop Dogg, Dr. Dre, Mary J Blige, and Eminem already be a disappointment? By being exposed as a multi-million dollar production unwilling to In 2021, The Weeknd’s halftime show sparked backlash when it was revealed that half the dancers worked as unpaid volunteers. Those who did receive compensation were paid $712 for the main performance, $45 per hour for rehearsals, and a $30 daily stipend, per the Los Angeles Times. In other words: The Super Bowl halftime show is basically a one-of-a-kind, ultra-prestigious unpaid internship. It’s possible, though, that that calculus might change in the coming years. From humble trumpets to a pregnant Rihanna descending from the sky, the Super Bowl Halftime show has evolved since college marching bands were the main act. It’s home to the moments that launched a thousand memes (hi, left shark), big controversy and legendary performances by Beyoncé, Lady Gaga, The Weeknd, and others.
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