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In case you didn't know, Jay-Z — who has never headlined the Super Bowl himself — has previously aired his frustrations with the way the halftime show is organized. Rich Fury / Getty Images Memorably, on his and Beyoncé ’s 2017 track “ Apeshit ,” Jay raps: “I said no to the Super Bowl, you need me, I don't need you / Every night we As the 2024 Super Bowl marks Roc Nation’s fifth consecutive year being involved with the halftime show, JAY-Z also shared a statement of his own. “Usher is the ultimate artist and showman. The Super Bowl Halftime Show is generally the most-watched concert of the year. That hasn’t changed a bit since Jay-Z was added as the NFL’s live music entertainment strategist in 2019. In fact, the last handful of Super Bowl Halftime performances have been some of the best of all time. Jay-Z previously said he disagreed with how the NFL chose its halftime performers. The NFL's 57th Super Bowl halftime performance with Rihanna was the fourth show spearheaded by Jay-Z's Roc Nation Jay Z has never performed during the Super Bowl halftime show. But he has chosen the halftime act every year since 2019 when his entertainment company, Roc Nation, partnered with the NFL. Super Jay-Z And The Bigger Picture. This collaboration put the “Empire State of Mind” rapper in charge of shaping the coveted Super Bowl Halftime Show, resulting in Roc Nation inking a five-year, $25 million deal with the NFL in 2019. Beyoncé Knowles-Carter and Jay-Z have each made their marks on the NFL's Super Bowl halftime show throughout the years. Ahead of Super Bowl 58, here's a look back at the power couple's impact on In 2019, the NFL and Jay-Z's Roc Nation announced a partnership that made Jay the producer of the most coveted entertainment slot on television: the Super Bowl Halftime show. The deal called for Roc Nation to be the NFL's "life music entertainment strategist," according to The New York Times. Pa Jay-Z, seen here on the sidelines during pregame warmups at the 2024 Super Bowl in in Las Vegas, is in charge of choosing the halftime headliner. Ryan Kang / Getty Images JAY-Z has explained his reasoning behind selecting Kendrick Lamar as the headlining performer at the Apple Music Super Bowl 2025 Halftime Show, a decision that was announced on Sunday (Sept. 8). Jay has curated the Super Bowl halftime show for a couple of years now, and he obviously has high praise for Kendrick Lamar. News . Songs Mixtapes Music Lifestyle Sports Sneakers Politics Tech . The history of Beyoncé, Jay-Z andthe Super Bowl: Onstage and behind the scenes In September, Lamar was announced as the 2025 Apple Music Super Bowl halftime show headliner. Super Bowl LIX is Jay-Z’s Roc Nation has signed a partnership deal with the NFL that includes his selecting entertainers to work with the league, producing the Super Bowl halftime show, and working with its Get the inside scoop on JAY-Z's role in selecting the Super Bowl Halftime performer. NFL in August 2019 and began reshaping the production of the Super Bowl Halftime Show in 2020. Though Roc On Monday, Sept. 16, Super Bowl halftime producer Jesse Collins detailed how the decision is made to Variety and said that JAY-Z makes the final call. The NFL has extended its partnership with Jay-Z and RocNation to continue working together on the Super Bowl Halftime shows. In 2019, Jay-Z and RocNation announced their partnership with the NFL to curate the Super Bowl halftime show. For five years RocNation has booked the headlining acts and assisted with the NFL’s “Inspire Change The first Super Bowl halftime show in 1967 featured jazz trumpeter Al Hirt and a pair of student marching bands. This year, Kendrick Lamar, the hottest rapper on the planet, will perform. That How Jay-Z’s Roc Nation made the Super Bowl halftime show cool again The partnership has helped revive the show over the past five years, but how long it will last remains to be seen. Posted 12:23 PM This is what it means today to headline a Super Bowl halftime show like Lamar, 37, will at Super Bowl 59 in New Orleans on Sunday, Feb. 9. Just three years ago, he played a secondary role at the JAY-Z has explained his reasoning behind selecting Kendrick Lamar as the headlining performer at the Apple Music Super Bowl 2025 Halftime Show, a decision that was announced on Sunday (Sept. 8).
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