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Super Bowl halftime shows trend . Jesse Collins and Jay-Z are teaming up to produce their fifth straight halftime show, this one featuring Kendrick Lamar. It’ll be their first one in The Big Easy and the first with Apple Music as a sponsor, reports SBJ’s David Broughton. Related: Who’s Performing at the 2025 Super Bowl Halftime Show? How to Watch the Super Bowl from Anywhere. If you’re dying to catch the game, the halftime show, and all the incredible ads that come with it, there are a few ways you can watch, whether you're in the UK, the US, or anywhere else in the world. In the UK: After 10 years as the primary sponsor of the Super Bowl's star-studded entertainment break, Pepsi announced in 2022 that it will no longer host the halftime show. The last Super Bowl performance The Super Bowl is scheduled to kick off at 6:30 p.m. ET, on Sunday, Feb. 9, with the halftime show expected to begin between 8 p.m. and 8:30 p.m. The event will be broadcast live on FOX, FOX Super Bowl LIX airs on Sunday, Feb. 9 on Fox and streams on Fubo and the Fox Sports app. Kickoff is scheduled for 6:30 p.m. ET/3:30 p.m. PT, with the halftime show likely to begin between 8 and 8: The Super Bowl is scheduled to kick off at 6:30 p.m. ET, on Sunday, Feb. 9, with the halftime show expected to begin between 8 p.m. and 8:30 p.m. The event will be broadcast live on FOX, FOX This is what it means today to headline a Super Bowl halftime show like Lamar, 37, will at Super Bowl 59 in New Orleans on Sunday, Feb. 9. Just three years ago, he played a secondary role at the Super Bowl LIX Halftime Show Overview. The 2025 Super Bowl Halftime Show promises to be a landmark event in music and sports entertainment. Kendrick Lamar will headline the performance at the Caesars Superdome in New Orleans, with Roc Nation and Apple Music playing key roles in production and sponsorship. The Artists Set to Perform The Super Bowl LIX halftime show, officially known as the Apple Music Super Bowl LIX Halftime Show, is the upcoming halftime entertainment of Super Bowl LIX, which is scheduled to take place on February 9, 2025, at the Caesars Superdome in New Orleans, Louisiana. It will feature American rapper Kendrick Lamar as the headline performer. Apple Music became the sponsor of the popular halftime show in 2022 after the NFL signed a multiyear deal with the tech giant’s music-streaming service, replacing longtime sponsor PepsiCo. The Super Bowl is scheduled to kick off at 6:30 p.m. ET, on Sunday, Feb. 9, with the halftime show expected to begin between 8 p.m. and 8:30 p.m. The event will be broadcast live on FOX, FOX The Super Bowl halftime show is one of the most hyped performances in the sporting calendar. It's a 13-17 minute event at halftime of the biggest one-off game in American sports. Kendrck Lamar performed at the 2022 Super Bowl halftime show alongside Dr. Dre, Eminem, Mary J. Bige and more. Getty Images for The Recording Academy More than 123.4 million viewers tuned in for Usher’s halftime show at last year’s Super Bowl, edging out Rihanna's performance in Glendale as the most-watched Super Bowl in history. That’s The company took over sponsorship in 2023, when Rihanna performed, replacing Pepsi who had been sponsor since 2013. WHERE CAN I WATCH THE SUPER BOWL HALFTIME SHOW? The Super Bowl is scheduled to kick off at 6:30 p.m. ET, on Sunday, Feb. 9, with the halftime show expected to begin between 8 p.m. and 8:30 p.m. The event will be broadcast live on Kendrick Lamar is set to headline the Super Bowl 59 halftime show with special guests, including fellow Grammy-winner SZA. The two have collaborated on a number of songs, including “All the Stars,” from the Black Panther soundtrack and “Luther” from Lamar’s latest album, GNX . Grammy Award-winning artist Kendrick Lamar is set to headline the Apple Music Super Bowl LIX Halftime Show at the Caesars Superdome in New Orleans on Feb. 9, 2025 on FOX. Lamar announced the news The software company will sponsor the halftime show at Super Bowl 57 in 2023, replacing longtime partner Pepsi, the NFL announced late Thursday night. The contract is a multi-year deal, according Social media and surprise performers make each show unforgettable. Super Bowl 2025 Halftime Show Performers. The excitement for the Super Bowl 2025 halftime show is growing. Hip-hop legend Kendrick Lamar will headline. The event will take place on February 9, 2025, at the Caesars Superdrome in New Orleans, Louisiana.
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