super bowl halftime ratings by year most expensive super bowl ad cost

The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until Super Bowl LIV on Fox in 2020 opened up this decade amidst the emergence of COVID-19 pandemic at the time and saw significant ratings improvement from the 2 previous Super Bowl editions, but suffered lower ratings the year after, [75] with an average of 91.63 million alone on CBS - the lowest since 2006. In 2022, with the resumption of full The Super Bowl has surpassed 100 million viewers every year since 2010, topping out at 126.3 million in 2017 and 123.7 million in 2024. The Most-Watched Super Bowls in History Super Bowl The most-watched Super Bowl Halftime Show is Michael Jackson’s iconic 1993 set at Super Bowl XXVII, drawing a reported 133.4 million American viewers. Before Jackson, the Halftime Show was largely uneventful and featured less appealing acts. Here Are the Top 10 Most-Watched Super Bowl Halftime Shows. From Usher, Rihanna and Beyoncé to Bruno Mars and Justin Timberlake, here are the Super Bowl halftime shows with the most viewership. The Super Bowl XXVII halftime show starring Michael Jackson is the most watched Super Bowl halftime show, with a TV audience of more than 133.4 million viewers. [ 68 ] [ 69 ] The Super Bowl LVI halftime show starring Dr. Dre , Snoop Dog , Eminem , Mary J. Blige , Kendrick Lamar and 50 cent is the most viewed Super Bowl halftime show on YouTube Nielsen also said Tuesday that Usher’s Super Bowl halftime performance averaged 129.3 million viewers — the most-watched Super Bowl halftime on record and a 7% increase from Rihanna’s last year (121 million). Nickelodeon’s kids-centric broadcast, the first alternate feed of a Super Bowl, averaged 1.2 million. In other news, the Super Bowl postgame show scored its best numbers in three years, and NBC’s lead-out show hit a 12-year low among adults 18-49. Super Bowl Halftime Show Hits High. NBC drew a 48.2 final rating and 118.5 million viewers for Super Bowl coverage from 8-8:30 PM ET, which featured the Katy Perry halftime performance — up 2% in As of 2022, Katy Perry's 2015 Super Bowl halftime show ranked as the most viewed halftime performance ever, with 118.5 million viewers tuning in to experience it. The Pepsi Super Bowl LVI Halftime Show averaged 103.4 million viewers from 8:15 to 8:30 p.m. ET, and Telemundo's first-ever Spanish-language Super Bowl broadcast averaged 1.9 million sets of eyeballs. That included at Super Bowl X in 1976 for their "200 Years and Just a Baby: America's Bicentennial Tribute" -- the first time the halftime show used a concert-like sound system. That included at Super Bowl X in 1976 for their "200 Years and Just a Baby: America's Bicentennial Tribute" -- the first time the halftime show used a concert-like sound system. That included at Super Bowl X in 1976 for their "200 Years and Just a Baby: America's Bicentennial Tribute" -- the first time the halftime show used a concert-like sound system. After ratings fell the following year when a rival network ran counter-programming Lady Gaga performs during the Super Bowl LI halftime show; Photo: Kevin C. Cox/Getty Images. Shakira and Jennifer Lopez perform onstage during the Pepsi Super Bowl LIV Halftime Show at Hard Rock Stadium on Feb. 2, 2020, in Miami. Kevin Winter/Getty Images There is no gig in music like the Janet Jackson performs at the Super Bowl XXXVIII halftime show in 2004 in Houston. (Kevin Mazur/WireImage via Getty Images) Before the Super Bowl halftime show became the spectacle it is today, it That game remains the most-watched Super Bowl in history, but Super Bowl LVIII came close with 123.7 million viewers. Ratings History of the Super Bowl Jan. 15, 1967. Here is the complete list of previous Super Bowl halftime performers and themes: 2025: Kendrick Lamar with special guest SZA 2024: Usher with special guests Alicia Keys, Jermaine Dupri, H.E.R Apple Music Super Bowl LIX Halftime Show performer Kendrick Lamar smiles during a news conference, Thursday, Feb. 6, 2025, in New Orleans ahead of the NFL Super Bowl 59 football game between the The first Super Bowl halftime show in 1967 featured jazz trumpeter Al Hirt and a pair of student marching bands. This year, Kendrick Lamar, the hottest rapper on the planet, will perform. That

super bowl halftime ratings by year most expensive super bowl ad cost
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