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 | :max_bytes(150000):strip_icc():focal(999x0:1001x2)/rihanna-superbowl-2df2da6b844946b480ebc5b76dfee92d.jpg "super bowl halftime performers don t get paid") |
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The NFL's check will not be a major concern to Dr. Dre—whose net worth was $800 million in 2019, according to Forbes—but the question of who does and doesn't get paid for the Super Bowl Usher attends the 2022 Beloved Benefit at Mercedes-Benz Stadium on July 07, 2022 in Atlanta, Georgia. Marcus Ingram/Getty. No. Like past performers, no one is paid for their halftime show performance. Rihanna will not be paid to perform at the Super Bowl LVII halftime show on Sunday. The singer and beauty mogul is set to take the stage on Sunday, February 12, at halftime but won't be getting The Super Bowl halftime show, despite hosting some of the world's biggest stars and attracting massive audiences, does not pay its performers. However, there's a specific reason for it. What began as a way to keep fans entertained during the Super Bowl's midgame break gradually evolved into a major spectacle. Rihanna may have put in the work, work, work, work, work at the Super Bowl LVII halftime show, but, as is customary for the mid-game spectacle, she did so for free. Production costs for the Super Bowl halftime performance are typically covered. But the performers get paid only in exposure, with many going on to receive an increase in album sales, streams or The exposure given to halftime performers, playing in front of more than 80,000 fans inside New Orleans’ Superdome and more than 100 million across the country on TV, is why the Super Bowl is Artists don't get paid to perform at the Super Bowl, Mary J. Blige was not paid for her Super Bowl Halftime Show performance in 2022—but neither was anyone else who took the stage with her. Artists who have performed at past Super Bowl halftime shows, such as Shakira, Justin Timberlake and Bruno Mars, have seen boosts in either their music streams or sales, according to reports. Super Bowl Halftime Show Performers Literally Don't Get Paid Before you write an angry letter to the National Football League, it's not just Usher. The NFL simply doesn't pay performers, like, ever. The halftime show is a great chance for artists to boost their music sales. For instance, in 2014, Bruno Mars' album sales shot up after his performance, and Beyonce's album sales also jumped the According to a Sports Illustrated report, Usher was paid "$671 for the actual performance last year and about $1,800 for the rehearsals leading up to the Super Bowl." Still, "the halftime show at How much do Super Bowl performers get paid? the real value of the Super Bowl halftime show lies in its unprecedented exposure. The 2024 performance headlined by Usher drew massive viewership FULL INTERVIEW: Gayle King and Usher 22:06. When Usher took the stage for the halftime show of Super Bowl 2024, he had one of the world's biggest audiences — but the eight-time Grammy winner won While the Super Bowl halftime performers don't get a big paycheck, the rare exposure they historically earn from the show has made it a coveted position. Last year—following the most-watched Super Bowl of all time—Usher's hit song "Yeah!" The fact that artists don’t get paid surprises many people. We’re used to seeing performers like Katy Perry, Beyoncé, Bruno Mars, Maroon 5, and Coldplay command millions of dollars for their performances. However, it does make sense from an economic perspective. That's because the Super Bowl halftime show performers don't really get paid by the NFL to perform. That's right: Rihanna won't directly get a big paycheck for her live performance at one of the most-watched events of the year. Artists don’t get paid for performing the Super Bowl halftime show, yet it remains one of the most prestigious and sought-after gigs in the industry. Professor of Marketing Sheri Lambert breaks down the value of performing (for free) on one of the world’s biggest stages. Some of the biggest Super Bowl halftime shows in recent memory included performances from Lady Gaga, Katy Perry, Beyoncé, Prince, and the 2022 show featuring Dr. Dre, Snoop Dogg, Mary J. Blige That's because the Super Bowl performers don't really get paid by the NFL to perform. None of the performers that performed before and during the big game — Usher, Reba McEntire, Post Malone and
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