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Why Super Bowl Halftime Performers Aren’t Paid An Appearance Fee From the NFL’s perspective, the payment is the exposure. According to the NFL, 123 million Americans watched Super Bowl LVIII Mary J. Blige was not paid for her Super Bowl Halftime Show performance in 2022—but neither was anyone else who took the stage with her. Next, Relive the Best Super Bowl Halftime Shows of All Time. Dr. Dre and Snoop Dogg at Coachella. The pair will be paid a union-mandated minimum fee for performing at Super Bowl LVI Getty. The NFL's vice president of communications, Brian McCarthy, says The Super Bowl Halftime Show is one of the most prestigious events in music. Because of the high viewership, it’s arguably the year’s biggest concert. However, the artists are not paid to perform at halftime. Do Artists Get Paid To Perform At The Super Bowl Halftime Show? Catch @kendricklamar with guest @sza. Promotion for the artist and their music usually ramps up in the weeks leading up to the Super Bowl halftime show. In 2024, Apple Music ran free trials to promote all of Usher’s music ahead of For example, Lady Gaga saw her album and single sales increase by a staggering 1,000 percent following her half-time concert in 2017, a theatrical extravaganza which saw her glide high above the The Super Bowl is the most-watched event on television, drawing millions of viewers each year. In 2023, it was the most-watched in TV history when 118.7M fans tuned in for Rihanna's set. It’s an ideal time for artists to capitalize on upcoming tours, album promotion, brand deals, and, of course, bragging rights. The Real Reason the NFL Doesn’t Pay Super Bowl Halftime Show Performers The NFL covers production costs, for starters. By Selena Barrientos and Adrianna Freedman Updated: Feb 05, 2024 2:58 PM EST According to a Sports Illustrated report, Usher was paid "$671 for the actual performance last year and about $1,800 for the rehearsals leading up to the Super Bowl." Still, "the halftime show at According to Samba TV (via Forbes), Usher's performance was viewed by 30.1 million households, which marked a 5% jump in viewership over Rihanna's Super Bowl halftime show in 2023. Super Bowl 59 has the sporting landscape focused on the Kansas City Chiefs and Philadelphia Eagles, but plenty of people will be tuning in to see Kendrick Lamar and the halftime show.. So far, the More than 100 million viewers are likely to tune in to Kendrick Lamar at the 2025 Super Bowl halftime show. expenses and hotel fees. Weeknd’s Super Bowl performance could have cost as During the Super Bowl 56 halftime show in Los Angeles three years ago, Lamar performed alongside other West Coast and rap/R&B icons: Dr. Dre, Snoop Dogg, Eminem and Mary J. Blige. Just a few years ago, the league floated the idea of making artists pay to perform at the Super Bowl. That did not sit well with artists. “I put my foot down very early in the courtship,” Katy Perry told The Associated Press in 2015 after her Super Bowl halftime performance. “I said, ‘Look guys, here’s where I draw a line in the sand.’ Here is the complete list of previous Super Bowl halftime performers and themes: 2025: Kendrick Lamar with special guest SZA 2024: Usher with special guests Alicia Keys, Jermaine Dupri, H.E.R The Super Bowl XXVII halftime show starring Michael Jackson is the most watched Super Bowl halftime show, with a TV audience of more than 133.4 million viewers. [ 68 ] [ 69 ] The Super Bowl LVI halftime show starring Dr. Dre , Snoop Dog , Eminem , Mary J. Blige , Kendrick Lamar and 50 cent is the most viewed Super Bowl halftime show on YouTube Artists don’t get paid for performing the Super Bowl halftime show, yet it remains one of the most prestigious and sought-after gigs in the industry. Professor of Marketing Sheri Lambert breaks down the value of performing (for free) on one of the world’s biggest stages. History of Super Bowl halftime show performers. Super Bowl: Year: Performer(s) 1: 1967 "Super Sighs and Sounds" with University of Arizona and Grambling State University bands: 2: 1968: However, the real value of the Super Bowl halftime show lies in its unprecedented exposure. The 2024 performance headlined by Usher drew massive viewership, continuing the trend set by Rihanna's

super bowl halftime performer fee nickelodeon super bowl video
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