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Super Bowl halftime shows trend . Jesse Collins and Jay-Z are teaming up to produce their fifth straight halftime show, this one featuring Kendrick Lamar. It’ll be their first one in The Big Easy and the first with Apple Music as a sponsor, reports SBJ’s David Broughton. Super Bowl LIX is shaping up to be one for the books.. Kendrick Lamar was announced as the halftime headliner for Feb. 9's game back in September. On Thursday, official halftime show sponsor Apple Kendrck Lamar performed at the 2022 Super Bowl halftime show alongside Dr. Dre, Eminem, Mary J. Bige and more. Getty Images for The Recording Academy The company took over sponsorship in 2023, when Rihanna performed, replacing Pepsi who had been sponsor since 2013. WHERE CAN I WATCH THE SUPER BOWL HALFTIME SHOW? The Super Bowl is scheduled to kick off at 6:30 p.m. ET, on Sunday, Feb. 9, with the halftime show expected to begin between 8 p.m. and 8:30 p.m. The Super Bowl is scheduled to kick off at 6:30 p.m. ET, on Sunday, Feb. 9, with the halftime show expected to begin between 8 p.m. and 8:30 p.m. The event will be broadcast live on FOX, FOX The Super Bowl is scheduled to kick off at 6:30 p.m. ET, on Sunday, Feb. 9, with the halftime show expected to begin between 8 p.m. and 8:30 p.m. The event will be broadcast live on FOX, FOX Kendrick Lamar speaks during the Super Bowl LVIX Pregame & Apple Music Super Bowl LVIX Halftime Show Press Conference at Ernest N. Morial Convention Center, Feb. 6, 2025, in New Orleans. The Super Bowl LIX halftime show, officially known as the Apple Music Super Bowl LIX Halftime Show, is the upcoming halftime entertainment of Super Bowl LIX, which is scheduled to take place on February 9, 2025, at the Caesars Superdome in New Orleans, Louisiana. It will feature American rapper Kendrick Lamar as the headline performer. The NFL has announced that Apple Music will be the new sponsor of the Super Bowl halftime show. The multi-year sponsorship will begin with Super Bowl 57 on Feb. 12, 2023, in Glendale, Ariz. Apple Music replaces Pepsi, who was the sponsor the past 10 years. (AP Photo/Adam Hunger, File) Apple Music became the sponsor of the popular halftime show in 2022 after the NFL signed a multiyear deal with the tech giant’s music-streaming service, replacing longtime sponsor PepsiCo. The Super Bowl halftime show is one of the most hyped performances in the sporting calendar. It's a 13-17 minute event at halftime of the biggest one-off game in American sports. Related: Who’s Performing at the 2025 Super Bowl Halftime Show? How to Watch the Super Bowl from Anywhere. If you’re dying to catch the game, the halftime show, and all the incredible ads that come with it, there are a few ways you can watch, whether you're in the UK, the US, or anywhere else in the world. In the UK: More than 123.4 million viewers tuned in for Usher’s halftime show at last year’s Super Bowl, edging out Rihanna's performance in Glendale as the most-watched Super Bowl in history. That’s Wild, but true. Historically, the NFL doesn't pay Super Bowl halftime performers, but that's because the coveted 13-minute slot is essentially A) a free concert smack in the middle of a football The Super Bowl LIX Halftime Show is set to take place on February 9, 2025 at the Caesars Superdome in New Orleans. Kendrick Lamar, the 17-time Grammy Award-winning rapper, will headline the halftime festivities as a solo-artist, but don’t be surprised if some famous friends join him up on stage. After 10 years as the primary sponsor of the Super Bowl's star-studded entertainment break, Pepsi announced in 2022 that it will no longer host the halftime show. The last Super Bowl performance The Power of Super Bowl Advertising. Every year, brands battle for a spot during the most-watched event on television. A 30-second ad during Super Bowl LIX comes with a hefty price tag of $7 million, a figure that reflects not just the airtime but the unparalleled opportunity to connect with over 100 million viewers. On Jan. 24, Apple Music, the sponsor of the Super Bowl halftime show since 2023, posted a video of its own on all of its social media platforms to announce SZA would be joining Lamar in the But this time, it’s Lamar’s moment to shine, and fans are buzzing. The announcement came in September 2024 alongside a teaser trailer from Apple Music, the official halftime show sponsor.
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