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[5] [6] In fact, the Super Bowl is the American sports broadcast with the most consistent ratings, [7] and draws substantially higher ratings than other sports events, including the NBA Finals and World Series. [8] Ratings for the Super Bowl first peaked from 1977 to 1987, when no less than 44.4% of American households with television sets Earlier Super Bowls did better when it comes to TV ratings, with the highest-rated Super Bowl being a 49.1 in 1982 between the 49ers and Bengals. Of the five highest-rated Super Bowls ever, four NEW YORK -- A global TV audience of 62.5 million viewers watched the Kansas City Chiefs defeat the San Francisco 49ers in Super Bowl LVIII. Global Super Bowl Viewership. More than 62 million people outside the U.S. watched the Kansas City Chiefs defeat the San Francisco 49ers in Super Bowl LVIII, which was a 10% increase from the The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until So, while Chiefs-Eagles had the most views at 114.21 million, the highest-rated Super Bowl remains the 49ers-Bengals, when the ratings set a Super Bowl record of 49.1, indicating 49.1 percent of The Super Bowl brought in 123.4 million viewers on Sunday, making it the most-watched telecast in history. Per Paramount Global, Paramount+ saw record-breaking viewership that made Sunday the The audience for Super Bowl LVIII was so large that it approached the all-time most watched television broadcast in the United States set in 1969, when an estimated 125 to 150 million viewers The 2024 Super Bowl ratings are in and it was the most-watched broadcast since the moon landing in 1969. Super Bowl LVIII had 123.4 million viewers. There isn’t really a true global network Previously, the most-watched telecast was last year's Super Bowl matchup between the Chiefs and the Philadelphia Eagles. Initially ranked as the third most-watched game, behind the 2015 and 2017 Super Bowls, Nielsen later revised its measurement, increasing the viewership from 113 million to a record-breaking 115.1 million. For example, Super Bowl 58 had a Nielsen rating of 42.1 and a viewership total of 123 million. So 42% of American TV households were watching the Super Bowl and approximately 123 individuals In 2024, Super Bowl LVII between the Kansas City Chiefs and the San Francisco 49ers achieved a TV rating of 42.1, up from the all-time low of 36.9 two years prior. Super Bowl viewership increased in every single demographic, but no more than in the young and female demos that attracted so much attention this season. The biggest year-over-year gain in Super Bowl viewership this year was among women 18-24, 3.87 million of whom tuned in across CBS and Univision — up 24% from last year (3.18M). At first glance, Super Bowl Sunday’s lineup of brands and celebrities touting them to a global audience looks standard. Viewers tuning into the game Sunday on Fox will be greeted by the usual Leading up to Super Bowl LVIII, the ratings (per Nielsen) for the NFL had been on the rise. During the 2023 regular season, the average audience across all networks was 17.9 million, a year-over I used average viewership data from Wild Card Round, Divisional Round, Conference Championship, and Super Bowl games played between 2021 and 2025 (representing the 2020-2024 regular seasons) to On NBC, the game had a preliminary 37 U.S. household rating and was viewed in an average of 45 million homes, as the Rams defeated the Bengals 23-20 to claim the franchise’s first title in Los Angeles. This year, 72% of U.S. homes with televisions in use were tuned to the Super Bowl LVI telecast. Since that 2021 down year, the Super Bowl has come back with higher viewership, as audiences of 101 million and 113 million, respectively, tuned into the last two title games. The international numbers for the Super Bowl are impressive, though not typically comparable to other global sports phenomenons like the World Cup. Super Bowl artist weaves Black Masking culture into vibrant logo and theme art for NFL global stage The NFL said Tahj Williams’ work honors the cultural roots of New Orleans, calling her the I’m sure she hasn’t hurt ratings”. The Super Bowl is also an important platform for other industries, from brewers, carmakers and other brands that spent $7mn for each 30 seconds of
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