However, the final Nielsen numbers later revealed the game was watched by 51.3 million total viewers and received a 36.8 rating and a 68 share—less than Super Bowl I. [59] In New York City, the game received a 36.3 rating and a 61 share. NEW YORK – February 13, 2024 – An estimated 123.7 million viewers tuned in for Super Bowl LVIII on Sunday, February 11, according to average audience estimates from Nielsen. The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date. The NFL said that last year's Super Bowl drew in 62.5 million global viewers, which was a 10 percent increase from the year prior. Mexico and Canada combined for over 42 million viewers, but Super Bowl LVIII was the most-watched program in television history, with an average of 123.7 million viewers tuning in to the Chiefs' 25-22 overtime win versus the 49ers. The Super Bowl on Sunday drew a staggering 123.4 million viewers who watched the Kansas City Chiefs beat the San Francisco 49ers 25-22 in a nail-biting overtime triumph, CBS Sports said in a Super Bowl ratings and viewership, all-time. As of 2021, out-of-home viewing is now included in traditional Nielsen-reported audience. * NBC’s 2022 streaming audience was 11.2 million viewers across 6.0 million devices. Similar data in text form: * From 2021 and onward, all out-of-home viewing is included in the official Nielsen estimates. The audience for Super Bowl LVIII was so large that it approached the all-time most watched television broadcast in the United States set in 1969, when an estimated 125 to 150 million viewers That included 95.2 million for the 2021 Super Bowl between Tampa Bay and Kansas City, which was the game’s lowest TV-only average since 2007. Univision averaged 2.3 million viewers, the highest Super Bowl viewership on record for a Spanish-language network. The Super Bowl has been televised in Spanish in the United States since 2014. The audience for Super Bowl LVIII was so large that it approached the all-time most-watched television broadcast in the United States set in 1969, when an estimated 125 to 150 million viewers The National Football League championship averaged 120.3 million viewers on CBS , opens new tab alone on Sunday, topping last year's audience for the Super Bowl, which drew a record 115.1 million This year, a 30-second spot on Fox during the Super Bowl will cost studios $7.5 to $8 million before an audience that last year reached nearly 124 million viewers, according to Deadline. But the The 2022 Super Bowl pales in comparison, having had an average TV viewership of 99.2 million on NBC plus an estimated 30 to 50 million viewers around the world. Felix Richter The NFL Super Bowl and UEFA Champions League final are two of the most-watched games on TV. Over 123.7 million viewers watched the Super Bowl in 2024, making it the largest TV audience to date.A Super Bowl viewers are a unique audience because they're as primed to watch the ads as they are the game. "This is a societal moment where we come together as a country,” said Kimberly Whitler Every Sports Reference Social Media Account. Site Last Updated: Wednesday, February 5, 6:41AM Question, Comment, Feedback, or Correction? Subscribe to our Free Email Newsletter Audience insight company Nielsen said a record 202.4 million people watched at least part of the Super Bowl in 2024. (Getty Images) How many people will watch the 2024 Champions League final? Expert Super Bowl picks: Unique betting insights only at USA TODAY. LeSean McCoy, FOX Sports : Eagles 30, Chiefs 27 Having played for both teams, McCoy might be one of the least biased analysts A segment of the audience tunes into the Super Bowl solely to view commercials. [148] In 2010, Nielsen reported that 51 percent of Super Bowl viewers tune in for the commercials. [149] Since 1991, the Super Bowl has begun between 6:19 and 6:40 PM EST so that most of the game is played during the primetime hours on the East Coast. [150] The UEFA Champions League final and the Super Bowl are two of the most-watched sporting events around the globe, but one towers over the other due to the availability of a larger global audience. This makes Super Bowl XLIX the most watched broadcast in U.S. TV history. Sunday's total was up from last year's 112.2 million viewers -- the largest recorded TV audience at the time.
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