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Super Bowl viewership increased in every single demographic, but no more than in the young and female demos that attracted so much attention this season. The biggest year-over-year gain in Super Bowl viewership this year was among women 18-24, 3.87 million of whom tuned in across CBS and Univision — up 24% from last year (3.18M). Super Bowl LVIII was watched by 58.8 million women -- the “most ever, and an increase" of 9% from last year, which was greater than the 7% "boost in total viewership," according to Ryan Glasspiegel of the N.Y. POST. Women made up 47.5% of the total audience, the "highest composition ever.” There was not a blank space when it came to Super Bowl viewership. As was announced on Monday, Super Bowl 2024 averaged 123.4 million viewers on CBS platforms, a record not just for the Super Bowl 49% of last year’s Super Bowl audience was female, marking the highest percentage of female viewership in history. 58.8 million women watched Super Bowl LVIII , a 9% increase from the previous year. In particular, women aged 18–24 exhibited a 24% surge in year-over-year Super Bowl viewership. Meanwhile, girls aged 12–17 showed an 11% uptick in viewership. Overall, women accounted for 58.8 million viewers, constituting 47.5% of the total audience – a record-breaking figure for the Super Bowl. Taylor Swift's influence on the Super Bowl elevated the television ratings for women as well, with five million more female viewers tuning in for the championship game than last year's Super Bowl Just as women’s sports are among the fastest-growing parts of the entire sports industry, women were a dominant story in final Super Bowl LVIII viewership figures.. Data from measurement agency Nielsen showed the final audience for Super Bowl LVIII reached an average of 123.7 million, up slightly from fast national estimates of 123.4 million and reconfirming the game’s status as the All told, girls and women accounted for a record 47.5% of the Super Bowl audience, as 5 million more females watched this year’s game than was the case a year ago. The gap between men and women narrowed to just 6.14 million viewers, which was down from the 7.53 million-person deficit recorded during Super Bowl LVII. As per the report, the biggest jump was in female and young viewership. Among the ages 18-24, women's viewership inreased 24 percent to 3.18 million and men increased 20 percent to 4.61 million Super Bowl LVIII, between the Kansas City Chiefs and the San Francisco 49ers, was the most-watched Super Bowl of all time, drawing in an average audience of 123.4 million viewers, CBS Sports Yet underlying the gaggle of talent is a shift in its makeup, which, intentionally or not, mirrors that of NFL and Super Bowl viewership: More women are entering the picture. AD METER 2025 : Vote Basic Statistic Super Bowl TV ratings in the U.S. 1990-2024; Premium Statistic NFL regular season female TV audience 2013-15, by age; NFL Honors awards show viewers in the U.S. 2014-2024; The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. While Chiefs-49ers owns the largest official Super Bowl audience on record, that is only because Nielsen did not begin including out-of-home viewing in its viewership estimates until The regression model alone predicts Super Bowl viewership to be at 117.3 million for this year. However, when accounting for the Chiefs and Eagles viewership adjustment factors, that number jumps According to a survey from early 2025, men were more likely to watch the Super Bowl than women, with 72 percent of male respondents at least somewhat likely planning to watch the highlight of the Women have always watched the Super Bowl, with Nielsen reporting that in 2018, women made up nearly half of Super Bowl viewers—surpassing the combined female viewership of the Oscars, Grammys Yet underlying the gaggle of talent is a shift in its makeup, which, intentionally or not, mirrors that of NFL and Super Bowl viewership: More women are entering the picture. AD METER 2025 : Vote • In women ages 18 to 24, this year’s Super Bowl viewership was up 24% from last year. • In girls ages 12 to 17, this year’s Super Bowl viewership was up 11% from last year. While Super Bowl viewership increased in every single demographic, the most dramatic increase came among young and female viewers. Women between the ages of 18 and 24 accounted for 3.87 million The relationship between Super Bowl advertisers and women viewers has run the course of many a rom-com: from catching feelings, to the misunderstandings on the road to true love. Whether the happy ending is ahead is still a work in progress we will see play out in this year’s game.
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