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Here's what 30-second Super Bowl ads have cost through the years: Super Bowl 1, 1967 – $37,500; Super Bowl 2, 1968 – $54,500; Super Bowl 3, 1969 – $55,000; Super Bowl 4, 1970 – $78,200; How much do Super Bowl commercials cost in 2025? A lot. A 30-second spot during Super Bowl LIX will cost about $8 million, a new record. The Associated Press reports Fox, which is broadcasting What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves. As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. This $8 million figure represents an increase of 88% from a decade ago — and a more than 20,000% jump from the first-ever Super Bowl. A 30-second Super Bowl ad cost $4.25 million in 2015 and What is the Cost of a 30-Second Super Bowl Commercial in 2025? Super Bowl LIX is on Feb. 9, 2025. Just one week after Halloween, FOX had sold all the ad slots for the game. Three months ahead of time. A 30-second commercial during Super Bowl 58 costs $7 million. Super Bowl commercial cost by year. Here's what 30-second Super Bowl ads have cost through the years: Super Bowl I, 1967 – $37,500; per month, billed annually 1. Buy now Free Statistics Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2025 (in million U.S. dollars) Statista, https The most expensive Super Bowl commercials aired in 2020, according to GoBankingRates, which estimated that two 90-second ads that year from Amazon and Google are vying for the priciest ads in the That's $233,333 per second of airtime. The cost of ad slots has increased 16,371% since the first Super Bowl was played in 1967, Front Office Sports reports. The first 30-second ad for Super What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves. it cost roughly $233,000 per second for an ad in the 2022 Super Bowl From humble beginnings in 1967, when a 30-second ad cost just $37,500, to the jaw-dropping $7 million price tag in 2023, the cost of Super Bowl advertising has skyrocketed. Hype, history, trends, and key milestones have all defined the evolution of Super Bowl ad prices. We are proud to have been a part of it for so long. In 2025, the cost of a 30-second commercial has reached a new record, surpassing $8 million. NFL. Over the years, the cost of Super Bowl commercials has seen steady growth. In 2022, Back during Super Bowl XXXVI, played in 2002 between the New England Patriots and the St. Louis Rams, the average 30-second Super Bowl ad cost $2.2 million. Just over 20 years later, we have Super Bowl commercial cost by year. Here's what 30-second Super Bowl ads have cost through the years: Super Bowl I, 1967 – $37,500; Super Bowl II, 1968 – $54,500; Super Bowl III, 1969 – $55,000; Super Bowl IV, 1970 – $78,200; Super Bowl V, 1971 – $72,500; Super Bowl VI, 1972 – $86,100; Super Bowl VII, 1973 – $88,100; Super Bowl Fox, the broadcaster of this year’s Super Bowl matchup, originally sought about $7 million for 30 seconds of ad time during the game, the highest-rated event in the United States. Google’s 90-second “Loretta” ad from the 2020 Super Bowl (Tampa Bay Buccaneers 31 - Chiefs 9) cost the search behemoth $16.8 million ($20.5 million today). Drilling down a little further, let’s look at the five most expensive 30-second ad spots during the 2020/21 broadcast television season, according to a Statista report : A handful of Michigan companies ponied up as much as a reported $8 million to secure 30 seconds of ad space for Sunday's Super Bowl 59. They include Little Caesars, promoting their latest Crazy This price point mirrors the rates of the past two years, where advertisers paid between $6.5 million and $7 million per 30 seconds during Super Bowl LVIII in 2024 and Super Bowl LVII in 2023. In 2025, the cost of a 30-second commercial during Super Bowl LIX was over $7 million.This price reflects the sustained high demand for advertising during the event, driven by its massive viewership and cultural significance. How much does a 30-second Super Bowl ad cost? The price of a 30-second Super Bowl ad in 2024 is the same as in 2023: $7 million. that amounts to an average cost of over $233,333 per second.
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