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It’s hard to compare viewership between the Super Bowl and the World Cup because the Super Bowl is a single event while the World Cup has dozens of games. However, for the final match of the 2022 World Cup, FIFA reported 1.5 billion viewers. In comparison, Super Bowl LVIII between the Chiefs and 49ers had an audience of 123.7 million people The World Cup winners’ haul looks handsome compared to the $164,000 each member of the Chiefs’ Super Bowl-winning team received from the NFL in 2024. San Francisco 49ers players took in around Both the Super Bowl and the FIFA World Cup have established themselves as iconic events with rich legacies that go beyond just the games themselves. The Super Bowl, which began in 1967, has grown into a cultural juggernaut in the United States. Over the years, it has become synonymous with American sports excellence and spectacle. The 2022 Super Bowl pales in comparison, having had an average TV viewership of 99.2 million on NBC plus an estimated 30 to 50 million viewers around the world. Felix Richter The Super Bowl pulls in larger sums of TV advertising revenue than the World Cup, and there are a number of reasons attributed to this. For one thing, the United States is one of the biggest advertising markets in the world, so its advertising revenues would of course be significantly higher. Instead of the World Cup final, a fairer comparison would be to set the Super Bowl against the UEFA Champions League final. It’s by far the biggest game of the club soccer calendar. The disciplines also have two of the most popular competitions. Dig in for a complete Super Bowl vs World Cup Finals comparison, focusing on fan participation, viewership, and revenue generated. The FIFA World Cup (l) and the Super Bowl LVIII's Vince Lombardi (r) trophies. Photo by Cedric Ribeiro/Coca-Cola/Ryan Kang. Source: Getty Images How does football’s ad revenue compare to the Super Bowl? With its global audience of 1.5billion, according to FIFA, the World Cup final in 2022 was the most-watched football/soccer game of all The FIFA World Cup Final in 2018, which featured young phenom Kylian Mbappe and France defeating Croatia by a thrilling score of 4-2, had 3.57 billion viewers, per FIFA. For comparison, the 2022 The World Cup champions unarguably make more money than the Super Bowl winners, as FIFA is known to be one of- if not the most- powerful entities in the world with a total worth of $1.52 billion. Still, a more precise World Cup audience average would still be more than the Super Bowl, but that’s a function of the final airing on hundreds of channels across the entire planet. Moreover, after the game ended, many fans compared the clash to the 2022 FIFA World Cup final. For the unversed, during the FIFA finale, Lionel Messi’s Argentina defeated France in one of the greatest games in the history of soccer. ESPN FC’s Herculez Gomez joins Sebastian Salazar on Futbol Americas to discuss the World Cup final viewership and compare it to the Super Bowl. Subscribe to The 2018 FIFA World Cup final polled a viewership of 1.12 billion viewers while the highest grossing NFL Super Bowl grossed 114 million viewers, more than ten times its size. The 2021 Super Bowl had a revenue of $545m while 2018 FIFA World Cup had a revenue of $5.36 billion. Try The Athletic for FREE for 30 days: Tifo's new book, "How to Watch Football" is now available to pre-order internat The World Cup and the Super Bowl are two of the biggest sporting events on this planet. The 2014 FIFA World Cup final had 3.2 billion global viewers and 1 billion people tuned in to watch the The World Cup champions unarguably make more money than the Super Bowl winners, as FIFA is known to be one of- if not the most- powerful entities in the world with a total worth of $1.52 billion. You've all experienced Super Bowl Sunday madness, but that is nothing compared to the international frenzy that sweeps across our planet every four years when soccer's World Cup occurs. Watching the games of the World Cup can be a fun way to connect with other sports fans around the globe.What is the purpose of this presentation? How does the World Cup’s viewership, tickets and attendance compare to the NFL’s Super Bowl? According to Roadtrips.com five billion people watch the World Cup Final, while the Super Bowl is actually the 8th most-watched event with 115 million views. Finishing above NFL's showpiece are the Tour de France, Cricket World Cup, Women's World Cup, Olympic Games, Winter Games and the Champions League Final.
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