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Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any Super Bowl commercial fans — welcome to the 2025 USA TODAY Ad Meter! We're kicking off the 37th edition of the commercial ratings that have been the benchmark for gauging consumers' opinions about the game's most prominent ads since 1989. And we're excited you're here to lend a viewpoint about the Super Bowl 59 national block of commercials. A 30-second commercial during Super Bowl 59 costs around $7 million, though some brands have reported paying closer to $8 million, according to USA TODAY Ad Meter, and Variety reports that some Super Bowl 58 is over, but the big game's commercials will live forever.. Over 160,000 people registered to vote in the 36th USA TODAY Ad Meter competition, which ranks the Super Bowl commercials Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by product category of the commercials that will run. USA TODAY created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the results have become the industry-leading tool used to measure public opinion surrounding Super Bowl ads. The 2025 Ad Meter ratings are tentatively scheduled to open on Wednesday, February 5. More muscle is in store from the powersports world, as Stone Cold Steve Austin appears in the Super Bowl commercial game after 25 years, bringing first-time advertiser Kawasaki to the party — with a mix of business and a sweet mullet to drive home the point. The 36th USA TODAY Ad Meter ratings have come to an end, with panelists weighing in on 59 commercials during the breaks in the Super Bowl action. USA TODAY’s Ad Meter will once again measure which Super Bowl commercials are best. Since 1989, we’ve gotten the answer to which ad reigned supreme. Since 1989, we’ve gotten the answer to Below are the commercials that appeared on Super Bowl Sunday, as tracked by USA TODAY's Ad Meter, a ranking of Super Bowl ads by consumer rating. RATE EVERY AD!: Become an Ad Meter panelist and Millions of Americans will watch the Super Bowl on Sunday to take in the big game and entertainment, but will also watch the ad breaks in anticipation to catch movie trailers for some of the Let the Super Bowl commercial rush begin: Welcome to USA TODAY Ad Meter 2025 NFL STATS CENTRAL: The latest NFL scores, schedules, odds, stats and more. Companies spend a fortune for just 30 Newcomers to the Super Bowl ad scene, Instacart and Häagen-Dazs, debuted their commercials. Ad Meter, launched in 1989, allows registered users to vote for their favorite Super Bowl commercials. NEW ORLEANS — Some of the world's brightest marketing and advertising minds converged at the Palace Café for the Ad Meter summit, giving an early The 36th USA TODAY Ad Meter ratings have come to an end, with panelists weighing in on 59 commercials during the breaks in the Super Bowl action. Like the game, it was a close race, with a few brands moving toward the top five though as the clock struck midnight In the past three years, according to research by marketing professor Kim Whitler, the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared with a similar Stellantis returns to Super Bowl advertising with spots for Jeep and Ram. The company says it is the only automaker with ads in this year's game. Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! For decades, the USA Today Ad Meter has been a trusted barometer of Super Bowl commercial success. Your votes not only decide the winners but also reflect popular culture and trends in advertising creativity. Whether you’re rooting for an ad because it made you laugh, cry, or think, each vote contributes to a legacy of memorable Super Bowl AD METER: Vote on the best 2025 Super Bowl commercials. Not so in 2025, where equine staples and stars of stage, screen and sport indicate Anheuser-Busch is adopting a most aggressive stance. Zeta Global says it has seen a 192% jump in interest for Super Bowl 59's commercials. And that's on top of the sizable 59% jump in interest from February 2023 that Zeta measured ahead of Super
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