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Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any The Budweiser Clydesdale horses have been a staple mascot for the brand for more than 80 years, appearing in 47 Super Bowl commercials as of 2025. Many of those ads have delivered moments that are remembered as much as the games themselves. Ahead of Super Bowl LIX (Sunday, 6:30 p.m. ET on FOX), here are the 10 greatest Super Bowl commercials The Super Bowl is the premier stage for advertisers, a showcase for the best creativity and biggest brand ambitions. To mark Super Bowl 2025, ADWEEK looks back on the best Big Game commercials Inflation hit marketers’ advertising budgets for a Super Bowl LIX commercial. Last year’s 30-second slots went for $7 million, but according to Mark Evans, Fox Sports executive vice president Instacart’s inaugural Super Bowl ad showcases a unique approach by featuring iconic brand mascots instead of celebrities. This 30-second commercial includes well-known figures like the Kool-Aid Man, Old Spice’s “Man Your Man Can Smell Like,” the Pillsbury Doughboy, and even Mountain Dew’s Puppy Monkey Baby from 2016. USA TODAY created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the results have become the industry-leading tool used to measure public opinion surrounding Super Bowl ads. The 2025 Ad Meter ratings are tentatively scheduled to open on Wednesday, February 5. A look back at all the Super Bowl's 2024 commercials, ranked by their Ad Meter score. "Life is a Ball," Lindt USA – 4.59 49. "Shōgun - Big Game Commercial," FX and Hulu – 4.53 Since its debut in 1989, the USA TODAY Ad Meter has featured many amazing Super Bowl commercials. Here are all the spots that have been crowned Ad Meter champion. 1989: American Express, "Saturday Night Live" (Ad Meter rating: 7.52) 1990: Nike, "Announcers and athletes" (8.17) 1991: Diet Pepsi, "New jingle spreads around the world" (8.52) And while America is more than ready to cheer on their favorite team, some people are usually just as excited for the Super Bowl ads. Normally, commercials are something people tune out—but the Super Bowl has turned them into an art form, packed with A-list celebrities, laugh-out-loud humor, and, of course, those iconic Clydesdale horses. Newcomers to the Super Bowl ad scene, Instacart and Häagen-Dazs, debuted their commercials. Ad Meter, launched in 1989, allows registered users to vote for their favorite Super Bowl commercials. NEW ORLEANS — Some of the world's brightest marketing and advertising minds converged at the Palace Café for the Ad Meter summit, giving an early A 30-second commercial during Super Bowl 59 costs around $7 million, though some brands have reported paying closer to $8 million, according to USA TODAY Ad Meter, and Variety reports that some Super Bowl commercial price history. Here's what 30-second Super Bowl ads have cost through the years: Super Bowl 1, 1967 – $37,500; Super Bowl 2, 1968 – $54,500; Super Bowl 3, 1969 Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! In the past three years, according to research by marketing professor Kim Whitler, the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared with a similar AD METER: Vote on the best 2025 Super Bowl commercials. Not so in 2025, where equine staples and stars of stage, screen and sport indicate Anheuser-Busch is adopting a most aggressive stance. Voting is open early, and it proves why the USA Today Ad Meter has skewed results for their top ad lists over the years. As the Super Bowl electrifies audiences worldwide, the spotlight isn’t just on the game—it’s on the commercials that captivate viewers every year. Super Bowl commercial fans — welcome to the 2025 USA TODAY Ad Meter! We're kicking off the 37th edition of the commercial ratings that have been the benchmark for gauging consumers' opinions about the game's most prominent ads since 1989. And we're excited you're here to lend a viewpoint about the Super Bowl 59 national block of commercials. Among the highly anticipated Super Bowl commercials of 2025, Budweiser's Clydesdales will return with a little, strong-willed foal in "First Delivery" New strain in Calif. Get the USA TODAY app Zeta Global says it has seen a 192% jump in interest for Super Bowl 59's commercials. And that's on top of the sizable 59% jump in interest from February 2023 that Zeta measured ahead of Super
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