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Winning ads and trends Growing ad revenues have made the average cost of a 30-second ad-spot skyrocket in the last two decades – leading to a seven-million-dollar price tag for Super Bowl 2024 The Super Bowl stands alone as a mass-marketing opportunity on television. A decade ago, the average cost of a 30-second spot was $4 million; a decade before that, it was $2.4 million. Watching Super Bowl commercials is an annual pastime of many Americans, and thanks to the internet, it is also popular around the world. "Super Bowl advertising revenue from 2003 to 2023 (in By comparison, CBS’s Super Bowl LV in 2021 brought in the most pre-game ad revenue since 2017, $77.6 million, as compared to Super Bowl LVI, which brought in $51.1 million for pre-game advertising in 2022. The average cost of a 2022 Super Bowl LVI 30-second commercial was $6.5 million, up more than $2 million over 2016 rates. Super Bowl advertising revenue from 2003 to 2023 (in million U.S. dollars) Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2025 (in million U.S. dollars) The Super Bowl was also characterized by ads exploring the metaverse and NFTs, reflecting the growing influence of blockchain technology in consumer awareness. 2021. The Super Bowl of 2021 earned $580 million in advertising revenue. Amazon’s Alexa ad, featuring a Hollywood A-lister, stood out as the most expensive at $9 million. This is up from last year’s $6.5 million per 30-second ad. Looking back to last year’s Super Bowl, in-game ad revenue generated a total of $578.4 million, an impressive $143.8 million hike from the year earlier. Some $32 million in ad revenue was generated during just the half-time show. Super Bowl LVIII is set to be the “biggest ever for advertising” in the U.S. as brands spent an estimated $650M on securing TV slots around today's game. Paramount is expected to "net the more than" $650M in TV ad revenues. Last year’s Super Bowl between the Cincinnati Bengals and Los Angeles Rams (98.18 million viewers) generated over $578 million in in-game commercial revenue for NBC, according to research firm Kantar — an excellent return on investment for the networks and their combined 11-year, $110 billion media rights deal, completed in 2021. In 2023, the last time Fox had the Super Bowl, the company pulled in nearly $600M in Super Bowl advertising revenue with spots averaging $6.5M per unit. Paramount surpassed that total revenue number last year. Fox has not yet announced its overall ad revenue for this year’s game. Are you a print subscriber? Activate your account. By Ad Age Staff - 59 min 10 sec ago By Adrianne Pasquarelli - 1 hour 24 min ago 1 hour 56 min ago By E.J. Schultz - 3 hours 4 min ago By Jack Fox Eyes Nearly $600 Million in Super Bowl Sunday Ad Revenue And how the company avoided the soft TV ad market. Fox recorded record revenues for Super Bowl 57. Robin Alam/Icon Sportswire via Getty Super Bowl 59 Ad Tracker: Complete List of 2025 Super Bowl Commercials Our constantly updated guide to who is in the Big Game. The network will see big revenue thanks to what is seen as What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves. As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. Beyond food, the entertainment industry is cashing in, with Super Bowl commercials expected to surpass $700 million in revenue—topping last year’s record. The average cost of a 30-second national spot has jumped from $7 million in 2024 to a projected $8 million this year, proving that brands are willing to pay top dollar to reach the Super Bowl LV generated $434.5 million of in-game ad revenue, higher than the World Series and NBA finals and second only to the Olympic Games according to Kantar. NBC, the exclusive broadcasting network of Super Bowl LV, sold spots at a reported record high price of $6.5 million per 30 seconds of airtime. Fox’s last Super Bowl telecast, in 2023, generated around $600 million in total ad revenue tied to the main event and ancillary programming. Fox will be able to squeeze some extra commercials The opening kickoff of Super Bowl XLVII. Super Bowl games have frequently been among the United States' most-watched television broadcasts.In 2024, Super Bowl LVIII set an all-time record for viewership at the game, with an average of 123.7 million viewers across all platforms according to Nielsen and Adobe Analytics, exceeding a record set the previous year at Super Bowl LVII (115.1 million The 1984 ad, which was first broadcast in the days leading up to Super Bowl XVIII, not only helped to boost Wendy’s revenue by 31% that year, it played a supporting role in the 1984 Democratic The 2020 Super Bowl generated a record-breaking $448.7 million in ad revenue in under four hours of game time, according to Kantar analysis. This represented an increase of 33% over the 2019 Super Bowl and exceeded the previous in-game record of $430 million seen in 2017 when an overtime period led to extra commercial airings.
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