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Commercials have long been a huge part of the Super Bowl experience for Americans, 2003: Budweiser, "Football-playing Clydesdales turn to zebra referee to review call on replay" AD METER 2025: Many of those ads have delivered moments that are remembered as much as the games themselves. Ahead of Super Bowl LIX (Sunday, 6:30 p.m. ET on FOX), here are the 10 greatest Super Bowl commercials The use of celebrities in a Super Bowl commercial doesn't get any better than Betty White getting laid out trying to catch a slant over the middle of the field. Snickers has done multiple CBS Mornings co-host and NFL Today analyst Nate Burleson and actress Daniela Ruah will host “Super Bowl Greatest Commercials: Funniest of All-Time.” The special airs at 9 p.m. Wednesday, Feb However, this Super Bowl XLIV commercial starring Betty White is probably the funniest and most famous. Seeing the late actress and comedian lay punishing hits and talk trash at a pickup football Instacart’s inaugural Super Bowl ad showcases a unique approach by featuring iconic brand mascots instead of celebrities. This 30-second commercial includes well-known figures like the Kool-Aid Man, Old Spice’s “Man Your Man Can Smell Like,” the Pillsbury Doughboy, and even Mountain Dew’s Puppy Monkey Baby from 2016. The 36th USA TODAY Ad Meter ratings have come to an end, with panelists weighing in on 59 commercials during the breaks in the Super Bowl action. Like the game, it was a close race, with a few brands moving toward the top five though as the clock struck midnight Since its debut in 1989, the USA TODAY Ad Meter has featured many amazing Super Bowl commercials. Here are all the spots that have been crowned Ad Meter champion. 1989: American Express, "Saturday Night Live" (Ad Meter rating: 7.52) 1990: Nike, "Announcers and athletes" (8.17) 1991: Diet Pepsi, "New jingle spreads around the world" (8.52) The 2023 USA TODAY Ad Meter Replay Ratings kicked off on Monday, continuing the conversations for Super Bowl commercial fans throughout the week as more and more chimed in on their favorites from advertising’s biggest stage. A funny ad goes a long way, or at least it did for two amateur advertisers who won Doritos' "Crash the Super Bowl" contest in 2009, an ad contest where the winning commercial was played during the One of the most iconic Super Bowl commercials of all time, Apple’s “1984” commercial introduced the Macintosh computer to the world with a dystopian, Orwellian-themed ad. The commercial featured a lone woman running through a crowd of mindless drones, ultimately throwing a sledgehammer at a giant screen displaying Big Brother. Skip to content. Repeat Replay Interviews Menu Toggle. Electronic Dance Music (EDM) Rock / Pop Here is a list of Super Bowl commercials from 2024 in order, along with 8 interesting facts about the ads: 1. Amazon – “Alexa’s Day Off” – Amazon’s commercial featured the voice assistant Alexa taking a day off and causing chaos in the household. At the watch party of Kid 'n Play, things get a little too rowdy as a tiger mascot kicks a hole in the wall. As Christopher Reid and Christopher Martin check the replay provided by Progressive, they agree on what happened. The one thing that no one will challenge is insurance from Progressive. Another commercial that bears some similarities to the Burger King ad is the Doritos Super Bowl commercial of 2023, which also featured a celebrity-filled cast and a fun, light-hearted concept. In this ad, actors like Cardi B and Lil Nas X are seen enjoying Doritos chips and salsa, showcasing the brand’s playful and irreverent tone. After sitting out the 2021 and 2023 Super Bowls, the Budweiser Clydesdales returned for the 2024 game with a full 60-second spot. Hopefully they'll return for the Big Game this coming February, too! The cost of producing a Super Bowl ad can vary widely depending on factors such as the length of the commercial, the quality of the production, and the involvement of celebrity talent. In general, the average cost of a 30-second Super Bowl commercial is around $5 million. Super Bowl 59 Ad Tracker: Complete List of 2025 Super Bowl Commercials Our constantly updated guide to who is in the Big Game. ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! 2023 Super Bowl highlights streaming details. And that's a wrap on the 2022-23 NFL season. A new Super Bowl champion has been crowned, the rings have been handed out, and for one team, a six-month
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