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Super Bowl commercial price history. Here's what 30-second Super Bowl ads have cost through the years: Super Bowl 1, 1967 – $37,500; Super Bowl 2, 1968 – $54,500; Back during Super Bowl XXXVI, played in 2002 between the New England Patriots and the St. Louis Rams, the average 30-second Super Bowl ad cost $2.2 million. Just over 20 years later, we have The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, according to multiple reports. While Fox sold out its Super Bowl commercial inventory months in advance, broadcasters hold additional ad spots for unexpected delays in the game. Fox, the broadcaster of this year’s Super Bowl matchup, originally sought about $7 million for 30 seconds of ad time during the game, the highest-rated event in the United States. The most expensive Super Bowl commercials aired in 2020, according to GoBankingRates, which estimated that two 90-second ads that year from Amazon and Google are vying for the priciest ads in the 70+ KPIs per store; NFL Super Bowl XLVII price of ticket packages 2013 ; Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2025 (in million U.S The prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. AD METER 2024 : Vote on the Super Bowl Ad Costs: A Look at Advertising Prices from 1967 to 2025 Super Bowl commercials have become a cultural phenomenon, renowned for their creativity and staggering price tags. From humble beginnings in 1967, when a 30-second ad cost just $37,500, to the jaw-dropping $7 million price tag in 2023, the cost of Super Bowl advertising has The cost of a Super Bowl commercial carried the same price tag in 2024 as in 2023: $7 million for 30 seconds of air time, according to NPR. CBS last carried a Super Bowl in 2021, when the Chiefs As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. Super Bowl. The incredible price of Super Bowl 2025 commercials: Here’s how much brands are paying for a 30-second TV ad Every year the price of a Super Bowl advert seems to increase and the Over the years, the cost of Super Bowl commercials has seen steady growth. In 2022, the price was around $6.5 million, while in 2023 and 2024, it rose to $7 million, and for 2025, it has surpassed Super Bowl 58 provides entertainment to many around the globe, whether it's the actual game between the Kansas City Chiefs and the San Francisco 49ers, the halftime show, or, of course, the Super Bowl commercials. How much is a Super Bowl commercial in 2024? The price of the commercials mark the most expensive Super Bowl ad spots of all time. The last time Fox hosted a Super Bowl, which happened back in 2020, the cost of a commercial was $5.6 million. What is the Cost of a 30-Second Super Bowl Commercial in 2025? Super Bowl LIX is on Feb. 9, 2025. Just one week after Halloween, FOX had sold all the ad slots for the game. Three months ahead of time. In order to get your company a spot during the Super Bowl commercials, you must pay a pretty penny. Price of 30-second commercial: 1967: $37,500/$42,500 (Multiple networks) 1968: $54,500: 1969 A thirty-second commercial at Super Bowl I in 1967 cost $37,500. [21] By contrast, Super Bowl XLVI set what was then a record for the price of a Super Bowl advertisement, selling 58 spots (including those longer than 30 seconds) during the game, generating $75 million for NBC; the most expensive advertisement sold for $5.84 million. [22] Broken down, that $7 million figure comes out to $233,333 per second. Other television events with large viewership don’t even come close when it comes to their advertising prices. The cost of a 30-second spot during the 2018 NBA Finals was $700,000, the same year that a Super Bowl ad ran for $5,200,000. The prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. While subjectively they vary, what certainly unites Super Bowl advertisers is the venture’s enormous expense. Budweiser holds the record for most spent on Super Bowl advertising, coming in at around $470.5 million according to Statista. As recently as 2024, 30 seconds of ad time in the Super Bowl cost $7 million.
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