The average Super Bowl commercial is only 30 seconds in length, but can be longer if companies are willing to pay the extra money for it. Super Bowl commercial price history. See Super Bowl commercial costs for 2025 compared to past years: 2025 Super Bowl commercials: 7 best ads you can watch now, before the big game Super Bowl ticket prices plummeting, 50% cheaper The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, according to multiple reports. While Fox sold out its Super Bowl commercial inventory months in advance, broadcasters hold additional ad spots for unexpected delays in the game. The prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. AD METER 2024 : Vote on the Here's how to watch the Super Bowl. How much did Super Bowl commercials cost in past years? The cost of a Super Bowl ad has jumped in recent years, rising from $4.5 million in 2019 to $7 million Advertisers were forecast to spend eight million U.S. dollars on average to air a 30-second-long commercial during the Super Bowl LIX broadcast in 2025. NFL Super Bowl XLVII price of ticket According to USA Today, a 30-second commercial during Super Bowl LVIII last year cost $7 million. And according to Variety, that price was the same for ads in 2025's Super Bowl as of this past Super Bowl commercials have become a cultural phenomenon, renowned for their creativity and staggering price tags. From humble beginnings in 1967, when a 30-second ad cost just $37,500, to the jaw-dropping $7 million price tag in 2023, the cost of Super Bowl advertising has skyrocketed. Hype, history, trends, and key milestones have all defined Super Bowl Year: Average Cost of a 30-second Commercial: Super Bowl XXXVIII (2004) $2.2 million: Super Bowl XLIV (2010) $2.95 million: Super Bowl XLVIII (2014) $4 million: Super Bowl LIV (2020) $5 As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. Per USA Today, the average 30-second Super Bowl commercial in 2025 costs $8 million. That number has increased quite a bit the last few years – along with everything else in this country Every year it seems like the price of a Super Bowl commercial is on the rise, and that’s pretty much true. Last year’s game saw broadcasters charge $7 million for 30 seconds of ad time and it Ongoing updates of the latest Super Bowl 2025 commercials. The price for a 30-second ad? Over $7 million. This price point mirrors the rates of the past two years, where advertisers paid between $6.5 million and $7 million per 30 seconds during Super Bowl The price for 30 seconds of ad time on Tubi started at $1 million, with some deals ending up at $2 million as buyers rushed to grab units, according to the buyers. The opening kickoff of Super Bowl XLVII. Super Bowl games have frequently been among the United States' most-watched television broadcasts.In 2024, Super Bowl LVIII set an all-time record for viewership at the game, with an average of 123.7 million viewers across all platforms according to Nielsen and Adobe Analytics, exceeding a record set the previous year at Super Bowl LVII (115.1 million Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by product category of the commercials that will run. Ad Age reports a price of $7 million for a 30-second ad during Super Bowl 58, which is similar to last year’s hefty price tag. More: Get the latest NFL gear at Fanatics ! How Many Super Bowl Commercials are there? How Super Bowl Ad Prices Have Changed Over Time The first Super Bowl was played in 1967 (Green Bay Packers 35 - Chiefs 10), and NBC and CBS charged brands $37,500 for each ad, or about $360k in today’s money. Super Bowl 59 ticket prices are well below last year's. That's just one sign of declining interest in Sunday's game in New Orleans. How much a Super Bowl commercial costs this year.
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