Gallery
Photos from events, contest for the best costume, videos from master classes.
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
Humor, nostalgia, and celebrities are set to feature heavily in this year's Super Bowl commercials. Brands are aiming for safe, lighthearted ads amid political tensions and economic challenges. Data shows Super Bowl advertisers have leaned heavily on celebrities since 2020. A sharply partisan political environment has made advertisers skittish about the risks of tackling issues The post Super Bowl Ads Adopt a Play-It-Safe Game Plan for Polarizing Times | Analysis Super Bowl Ads Reflect What Divides Us: Religion, the Election and Bud Light. While Taylor Swift and Travis Kelce somehow didn't end up endorsing Joe Biden from the 50-yard line, the commercial The perception of how political the advertising gets, of course, is in the eye of the beholder, as evidenced by two headlines regarding last year’s Super Bowl that drew different conclusions Fans can expect celebrities and more lighthearted commercials, along with glimpses of Taylor Swift, during the Super Bowl on Sunday, as corporate advertisers avoid the recent practice of using the Candidates have long used the Super Bowl to air political ads in House, Senate and gubernatorial races. Former President Donald Trump took advantage of the game in 2020, NEW YORK (AP) — For advertisers on Super Bowl Sunday, it was time to get political — or provide some escapist humor. On advertising's biggest night, marketers took different tactics to appeal to the largest live TV-watching audience there is. They pay dearly for the opportunity — $5 million for 30 seconds to capture more than 110 million expected viewers — so it's crucial to connect Kraft and Snoop have "had a friendship for 30 years," says the Patriots owner, and once he asked the rapper to be in the new Super Bowl ad, "He didn't pause, he said, 'Brother, I'm in. I'm about Turns out, Millington's ad was among the sauciest in a Super Bowl where brands played it safe even more than usual, perhaps due to the mammoth, $7 million-per-30-seconds fee for airtime. This year’s Super Bowl ads were more humorous than political. But Ram was criticized for using a sermon by the Rev. Dr. Martin Luther King Jr. in a commercial for its truck. The perception of how political the advertising gets, of course, is in the eye of the beholder, as evidenced by two headlines regarding last year's Super Bowl that drew different conclusions The opening kickoff of Super Bowl XLVII. Super Bowl games have frequently been among the United States' most-watched television broadcasts.In 2024, Super Bowl LVIII set an all-time record for viewership at the game, with an average of 123.7 million viewers across all platforms according to Nielsen and Adobe Analytics, exceeding a record set the previous year at Super Bowl LVII (115.1 million Ongoing updates of the latest Super Bowl 2025 commercials. Budweiser's Super Bowl ad told the story of the company's founder, Adolphus Busch, who immigrated from Germany to St. Louis, Missouri, in 1857 to pursue his dream of brewing and selling beer. For 2024’s Super Bowl, 30-second ads cost $7 million, with some going for over $8 million. With 127 million+ people watching, that is money well spent. Sometimes, newer brands come in and make a splash, like Temu in 2024, but there are always the tried-and-true brands known for their incredible commercials, including Doritos and Budweiser. 6 Super Bowl Ads That Got Political this Year. 6 Super Bowl Ads That Got Political this Year. Even if they didn't specifically call out Trump. By Megan Friedman Published: Feb 05, 2017 9:00 PM EST. A Doritos commercial featuring the hit song "Old Town Road" and a tear-jerking ad from Google were the top commercials among viewers during Sunday's Super Bowl LIV, while presidential campaign ads Consumers Are Fine With Politics in Super Bowl Ads—But Mass Appeal Matters Data shows that common-ground issues should play well In 2017's Super Bowl, 84 Lumber made a bold statement about The Super Bowl’s best ads got political, intentionally or not. by Kwame Opam. Feb 6, 2017, 4:45 PM UTC. President Trump’s policies had a completely expected effect on the Super Bowl last night In fact, according to a USA Today report, Trump and Bloomberg's campaign ads will be the first political commercials aired nationally during the Super Bowl since 1989.
Articles and news, personal stories, interviews with experts.
Photos from events, contest for the best costume, videos from master classes.
| |
| |
| |
| |
| |
| |