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Super Bowl Commercials: Ethos, Pathos, and Logos Amanda Thomas and Parker Gilstrap Ethos The characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations. Pathos Appeals to the emotions of the audience and elicits feelings that already reside Ethos is the speaker’s credibility, logos is the logical appeal, and pathos is the emotional appeal. I don’t think a commercial exists without at least one of these appeals; indeed, usually they utilize all three. That said, here are two commercials from the Super Bowl that harness the power of rhetorical appeals to the max. When it comes to Super Bowl ads, the rhetorical situation is just as important as figuring out what rhetorical strategies are in play. Students need help identifying the speaker (is it the company or the actor?), recognizing the different purposes of advertising on this specific day (hint: it’s not always to sell!), and getting a stronger grasp on the intended audience (students think they So what does all this have to do with Super Bowl ads? Let’s have fun learning about logos, pathos, and ethos while giving a purpose to watching Super Bowl ads. (If you’re reading this after the Big Game, watch the ads on YouTube). Aristotle said that to be persuasive, logos, pathos, and ethos need to be in balance. As we watch the ads, let A little bit touching, a little bit thought-provoking, and a whole lot funny – Super Bowl commercials are rich with material for lessons. Since I’m an English teacher, I see these commercials as the perfect opportunity to cover persuasive appeals, rhetorical devices, literary techniques, and even media choices. I’m sure we all have our favorites for different reasons, but the ones I Dynamic Exploration: Move beyond traditional teaching methods; this assignment turns decoding Super Bowl commercials into a strategic journey into the art of persuasion. Analytical Skills: Delve into ethos, pathos, and logos to cultivate essential analytical skills, providing students with tools to understand the subtleties of persuasion in our Super Bowl Commercials: Ethos, Pathos, and Logos Ethos Some variation of credibility or trustworthiness of the speaker of the speech's author. Pathos Appeals to the emotions of the audience and elicits feelings that already reside in them. Logos The appeal to logic, means to Here are 10 of the best Super Bowl commercials of all time, following the blueprint Apple established in 1984. “Budweiser Frogs” (Budweiser, 1995) A good ad doesn’t need to be complicated Students identify ethos pathos and logos in Super Bowl commercials from the 2024 Super Bowl by completing a digital or printable ethos pathos logos worksheet. Students are asked to track examples of ethos pathos logos while they watch a series of Super Bowl commercials. Students watch different Super Bowl commercials (linked via YouTube) and identify Ethos, Logos, and Pathos. They then complete the activity by deciding which ad was the most and least effective and explaining their reasoning. Designed as a Google Slide deck with spaces for students to write their responses. The text a chose is a super bowl commercial this year called “More Than Okay.” This commercial is advertising a product, trying to get more people to buy and be familiar with it. The product The commercial aired in many other countries, one of which was the United Kingdom where Greene wasn't well known. The actual footage of the commercial was taken in May, 1979 in a little stadium in Mt. Vernon, New York. It was released on October 1, 1979 but most of its popularity and viewings were from the 1980 Super Bowl. Watch our 2023 Super Bowl commercial that’s earned the top spot in USA TODAY’s 35th Ad Meter competition.Any dog person knows-nothing matters more than more Using pathos was a great tactic because being a super bowl ad it had millions of eyes, it was short but tapped into almost everyone's feelings. Another great part about this advertisement was it had everyone chit-chatting about their product, which created buzz or interest surrounding what they had to show more content The Super Bowl is one of the substantial events of the year. Not only is it a program action packed with football, but, it is also a showcase for some of the most stellar commercials of the year. An advertisement in the Super Bowl costs several million dollars because the Super Bowl is often the most viewed television production globally. The Super Bowl commercial warmed the hearts of all who watched by depicting a feel-good message of responsible drinking through the use of the rhetoric devices, pathos, logos, and ethos. In addition, the language, music, and predominant images presented throughout the commercial effectively conveyed the message and reached its overall Budweiser is the unofficial King of Super Bowl commercials, so it only makes sense the beer brand appears on this list twice. This ad from Super Bowl XXIX makes us laugh every 👏 single 👏 time. 👏. 18. Coca-Cola - "Mean Joe Greene" Super Bowl 59 Ad Tracker: Complete List of 2025 Super Bowl Commercials Our constantly updated guide to who is in the Big Game. ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in Rhetorical Analysis of Budweiser Super Bowl Commercial 2015 Pathos Pathos is an appeal to emotion, and is a way of convincing an audience of an argument by creating an emotional response. Pathos Pathos cont. Logos How did you feel while you watched the video? Did you feel See the the whole comic here, including examples of ethos, pathos, and logos appeals. Using Commercials. Once students have a grasp of the triangle, we can dig into the fun stuff: commercials! Over the years, I’ve used many different commercials. I noticed recently, however, that my examples were a little dated. (How dated, you ask?
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