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Brands airing Super Bowl ads have a lot riding on their investments – roughly US$7 million for a 30-second spot for the 2025 big game. So there’s a lot of pressure to get things right. Brands airing Super Bowl ads have a lot riding on their investments — roughly $7 million for a 30-second spot for the 2025 big game. So there’s a lot of pressure to get things right. Associate Professor of Advertising and Public Relations Matthew Pittman often tells his students that a commercial that’s controversial or disliked in the The 11 worst Super Bowl commercials of all time, according to Ad Meter voters. Share this article 373 shares share tweet text email link Charles Curtis. February 4, 2025 7:30 am ET Bud Light hopes its Super Bowl 59 ad will bring some “Big Men on the Cul-De-Sac” (BMOC) energy to the Big Game.. Musician Post Malone, comedian Shane Gillis, and former quarterback Peyton In 1984, Apple released an ad by legendary movie director Ridley Scott that changed the game in terms of Super Bowl commercials. The highly regarded ad showed a dystopian future to promote its new Most Super Bowl LV commercials succumbed to the typical pitfalls of Super Sunday, critics said -- they either were overly safe and formulaic, or they were bogged down with celebrities and bad ideas. The Super Bowl Ads, Ranked. Lame right. (A later, recorded spot offered a tribute to the actor Carl Weathers, who died Feb. 1.) Mike Hale is a television critic for The Times. He also writes 2024 Super Bowl commercials: The good, the bad, the unsettling. They weren’t even different ads! Just the same lame ad, over and over. Get this earworm out of our heads! — M.J. The Tampa Bay Times' Eric Deggans began his review by saying, "When the game-halting emergency of a 35-minute power outage brings more excitement than half the commercials at the Super Bowl, you know there's something seriously wrong." He said that the "lowlights" of advertising were "numerous and disappointing," and named Budweiser's Stevie See the best and worst Super Bowl commercials from Super Bowl LVII, including ads from Jack Harlow, Breaking Bad, A lame joke that plays on Jon Hamm and Brie Larson’s names? Dull banter? It runs throughout the Olympics (as does the increasingly annoying SalesForce ad) but it has “Super Bowl” written all over it, as the kitty does all sorts of decidedly un-feline things Super Bowl 59 Ad Tracker: Complete List of 2025 Super Bowl Commercials Our constantly updated guide to who is in the Big Game. ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in One week before the game, State Farm will run a video on TikTok that shows Lame and Jake getting pitched by overzealous executives on how the brand should approach the Super Bowl this year. Here's the latest updates on what brands have Super Bowl commercials for the 2025 Ad Meter ratings, as well as teasers that have been released for this year's advertising campaigns. AD METER 2025: Sign up to rate all the commercials from the big game! Brands with Super Bowl 2025 commercials. Angel Soft; Booking.com; Bosch; Bud Light; Budweiser The contest shares its name with the stadium that will host Super Bowl LVII on February 12. To compete in the challenge, entrants must guess how many times State Farm Stadium will be mentioned during FOX’s Super Bowl broadcast. One winner will get the chance to meet Lame and will appear in one of his TikToks. Here are 10 of the best Super Bowl commercials of all time, following the blueprint Apple established in 1984. “Budweiser Frogs” (Budweiser, 1995) A good ad doesn’t need to be complicated Super Bowl 2025 is right around the corner, with the Kansas City Chiefs and Philadelphia Eagles poised to face off at the Caesars Superdome in New Orleans on February 9. Of course, the Super Bowl How Much Does a Super Bowl Commercial Cost. NPR reported last year that a 30-second spot to air during the 2024 Super Bowl cost $7 million. This year, the cost has surged to $8 million, Bud Light hopes its Super Bowl 59 ad will bring some “Big Men on the Cul-De-Sac” (BMOC) energy to the Big Game. Musician Post Malone, comedian Shane Gillis, and former quarterback Peyton “We’re probably 12 to 24 months away from the biggest TikTokers being the face of Super Bowl ads.” Last year, Super Bowl influencer marketing spend increased by five times from 2021
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