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A funny ad goes a long way, or at least it did for two amateur advertisers who won Doritos' "Crash the Super Bowl" contest in 2009, an ad contest where the winning commercial was played during the Many of those ads have delivered moments that are remembered as much as the games themselves. Ahead of Super Bowl LIX (Sunday, 6:30 p.m. ET on FOX), here are the 10 greatest Super Bowl commercials And while America is more than ready to cheer on their favorite team, some people are usually just as excited for the Super Bowl ads. Normally, commercials are something people tune out—but the Super Bowl has turned them into an art form, packed with A-list celebrities, laugh-out-loud humor, and, of course, those iconic Clydesdale horses. Since the start of the current millennium, companies have been continuously upping their advertising game during the Super Bowl in hopes of catching people's attention. Over the last 25 years The Super Bowl is the premier stage for advertisers, a showcase for the best creativity and biggest brand ambitions. To mark Super Bowl 2025, ADWEEK looks back on the best Big Game commercials Determined to have the best Super Bowl commercial, FedEx researched past Super Bowl commercials and found 10 things that they believe will help them win, all of which are included in this ad: a celebrity (Burt Reynolds), an animal (a bear), a dancing animal (still the bear), a cute kid, a groin kick, a talking animal (still the bear No list would be complete without mentioning the SB O.G., Apple's "1984." But first, a quick history lesson. Back in (yes) 1984, Apple was still a scrappy 8-year-old company, an underground Instacart’s inaugural Super Bowl ad showcases a unique approach by featuring iconic brand mascots instead of celebrities. This 30-second commercial includes well-known figures like the Kool-Aid Man, Old Spice’s “Man Your Man Can Smell Like,” the Pillsbury Doughboy, and even Mountain Dew’s Puppy Monkey Baby from 2016. Best Super Bowl Commercials of All Time “1984” (Apple, 1984) Perhaps the only Super Bowl ad that can properly be called “iconic,” this George Orwell-inspired commercial (directed by Blade The most famous campaign, featuring three elderly women, is one of the most memorable ads in Super Bowl history. 13. Pepsi — 'A New Can' Super Bowl: The most famous campaign, featuring three elderly women, is one of the most memorable ads in Super Bowl history. 13. Pepsi — 'A New Can' Super Bowl: Voted the best Super Bowl commercial of all-time in 2011 by readers of Advertising Age, Coke’s “Hey Kid, Catch” told a full, heartstrings-pulling story in 60 seconds while setting the Another round of commercials is coming with Super Bowl LIX between the Kansas City Chiefs and Philadelphia Eagles on the horizon. If they're fortunate, some of this year's ads might even crack the One of the most fun postgame Super Bowl traditions is the Gatorade shower, where players drench their coach with a cooler full of sports drink. This prop bet focuses on predicting the color of the Gatorade used. Recent Gatorade Colors in the Super Bowl: Super Bowl 58: Orange; Super Bowl 57: Purple; Super Bowl 56: Blue; Super Bowl 55: Blue How much are 2023 Super Bowl ads? FOX is looking at approximately $7 million per 30-second ad during Super Bowl LVII. In 2022, NBC saw $6.5 million, which was a 9.1% increase from 2021, when CBS SuperBowl-Ads.com is a website dedicated to providing viewers with access to Super Bowl commercials. The website features a library of over 900 Super Bowl commercials, allowing viewers to watch their favorite ads from the past and present. Check back here often to see the latest entries and news from the Super Bowl front. We’ll also have regional and activation roundups as news comes in. Explore ADWEEK’s complete list of Super See Super Bowl commercial costs for 2025 compared to past years: 2025 Super Bowl commercials: 7 best ads you can watch now, before the big game Super Bowl ticket prices plummeting, 50% cheaper The opening kickoff of Super Bowl XLVII. Super Bowl games have frequently been among the United States' most-watched television broadcasts.In 2024, Super Bowl LVIII set an all-time record for viewership at the game, with an average of 123.7 million viewers across all platforms according to Nielsen and Adobe Analytics, exceeding a record set the previous year at Super Bowl LVII (115.1 million the 1990s: the golden age of Super Bowl ads. The 1990s are often referred to as the golden age of Super Bowl ads. During this decade, advertisers fully embraced the idea that Super Bowl ads could be as entertaining as the game itself. This era saw the rise of memorable characters, catchphrases, and campaigns that became ingrained in pop culture.
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