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A funny ad goes a long way, or at least it did for two amateur advertisers who won Doritos' "Crash the Super Bowl" contest in 2009, an ad contest where the winning commercial was played during the Normally, commercials are something people tune out—but the Super Bowl has turned them into an art form, packed with A-list celebrities, laugh-out-loud humor, and, of course, those iconic Clydesdale horses. The appeal to nostalgia definitely worked, as the ad ranked 10th overall in 2020's USA Today Ad Meter contest, in which panelists rate and rank Super Bowl commercials. State Farm: "Drake From No list would be complete without mentioning the SB O.G., Apple's "1984." But first, a quick history lesson. Back in (yes) 1984, Apple was still a scrappy 8-year-old company, an underground The Lasting Legacy of Super Bowl Commercials. For something as fleeting as a 30- or 60-second ad spot to be remembered a year later is impressive, let alone for 10, 20 or in some cases 40 years. Pets.com’s 2000 Super Bowl ad, featuring the company’s iconic puppy puppet and a montage of sad animals, was a massive hit with audiences. Less than a year later, the company was dead, one of Nothing says "Super Bowl budget" like calling in Michael Jordan and Larry Bird for a game of H-O-R-S-E. This McDonald's commercial, in which the two basketball legends duel for a Big Mac, is Best Super Bowl Commercials of All Time “1984” (Apple, 1984) Perhaps the only Super Bowl ad that can properly be called “iconic,” this George Orwell-inspired commercial (directed by Blade Meanwhile, the year this ad aired, Michael Jackson was the Super Bowl halftime act, while O.J. Simpson performed the game’s opening coin toss. Cindy Crawford for Pepsi, 1992 Relive the 10 best Super Bowl commercials that have captured hearts and laughs through the years. From Apple’s iconic 1984 ad to the unforgettable Budweiser frogs. Throughout the years, starting in 1984 when companies really began stepping up their game for the Super Bowl, there have been some truly iconic ads from some of the most recognizable brands in the The Philadelphia Eagles and Kansas City Chiefs are going to the Super Bowl and so are the iconic Budweiser Clydesdales with a new little foal in tow. Budweiser unveiled its new 98-second Many of those ads have delivered moments that are remembered as much as the games themselves. Ahead of Super Bowl LIX (Sunday, 6:30 p.m. ET on FOX), here are the 10 greatest Super Bowl commercials Michael Jordan featured in another iconic Super Bowl ad in 1993: McDonald's brought him in to shoot hoops with fellow basketball star Larry Bird, and the spot became one of the most memorable in Budweiser’s iconic Super Bowl commercials have evolved from promoting their product to telling compelling stories that resonate emotionally with audiences. Each ad reflects the brand’s ability to adapt and connect with viewers, maintaining its status as a Super Bowl powerhouse. By enlisting the universally recognized Eugene Levy for the Little Caesars Super Bowl 2025 commercial, the brand underscores its commitment to bold storytelling that goes beyond the typical “pizza ad.” Levy’s comedic pedigree ensures that the product reveal—centered on the “Whoa!” reaction to Bacon & Cheese Crazy Puffs—will The Impact of Celebrity Endorsements in Super Bowl Ads. Adweek. Celebrity appearances in Super Bowl commercials aren’t just for show; they significantly boost ad effectiveness. Data reveals that in recent years, Super Bowl ads featuring celebrities have performed 25% better than those without, underscoring the power of star appeal. The Kansas City Chiefs are seeking to make history when they take on the Philadelphia Eagles in Super Bowl LIX (Sunday, 6:30 p.m. ET on FOX). But football isn't the only thing to enjoy about Super The opening kickoff of Super Bowl XLVII. Super Bowl games have frequently been among the United States' most-watched television broadcasts.In 2024, Super Bowl LVIII set an all-time record for viewership at the game, with an average of 123.7 million viewers across all platforms according to Nielsen and Adobe Analytics, exceeding a record set the previous year at Super Bowl LVII (115.1 million Billy Crystal, Meg Ryan star in hilarious Super Bowl ad with nod to their iconic film. Crystal and Ryan starred together in the 1989 hit "When Harry Met Sally." By Mason Leib and Kelly McCarthy.
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