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Note: Last year’s Super Bowl ads featured six EV campaigns; this year it was down to two, following a slump in the EV market. Hit: “Wicked,” the movie: It’ll be a hit, whatever its quality. Advertisers spent up to $7 million for every 30 seconds of airtime during Super Bowl LVII. Here's a sampling of what worked – and didn't – in the most expensive ad showcase on American television. NFL News: Explore the top 5 hits and misses in the commercials of Super Bowl 2024. Discover the standout ads and cringe-worthy moments from this year's Super Bowl commercial lineup. Note: Last year’s Super Bowl ads featured six EV campaigns; this year it was down to two, following a slump in the EV market. Hit: “Wicked,” the movie: It’ll be a hit, whatever its quality. Many of those ads have delivered moments that are remembered as much as the games themselves. Ahead of Super Bowl LIX (Sunday, 6:30 p.m. ET on FOX), here are the 10 greatest Super Bowl commercials Super Bowl Ad Missteps: 1. Nationwide, 'The Boy Who Couldn't Grow Up' (Super Bowl XLIX, 2015): Nationwide's 2015 ad took an unexpected and somber turn, featuring a small boy discussing all the AD METER 2025: Sign up to rate all the commercials from the big game! 2002: Bud Light, "Romantic evening goes awry with satin sheets" 2001: Bud Light, "Cedric's dream date goes awry" Marketing expert Tony Chapman joins us with a roundup of the highs and lows of this year's Super Bowl ads. From standout triumphs like Uber Eats to the lackluster misses of M&Ms and the so-so While many commercials during Super Bowl 58 resonated positively with audiences, a few failed to hit the mark, receiving lower ratings from the Kellogg panel. 1. Temu: During Super Bowl 58, Temu, a Chinese shopping app, aired a repetitive animated commercial multiple times, featuring people receiving low-priced items, but it drew criticism for Since the start of the current millennium, companies have been continuously upping their advertising game during the Super Bowl in hopes of catching people's attention. Over the last 25 years The news: The Super Bowl once again served as the ultimate platform for brands to present their most innovative and engaging commercials. With a steep $7 million price tag for a 30-second spot, advertisers embraced safety, nostalgia, and the undeniable allure of celebrity endorsements while subtly navigating the realms of politics and social commentary. Overall, this year's crop of Super Bowl ads focused on light humor that strove to entertain and connect. But that made the few ads that took a different approach stand out even more. Amazon's Michael B. Jordan ad and Cadillac's Edward Scissorhands updates were hits, while overcomplicated ads like Michelob Ultra Organic Seltzer missed the mark. Some misses and some hits from Sunday’s Super Bowl of advertising: Hit: Dunkin’ Donuts: Since you asked, no. Dunkin’ coffee is not my coffee. But Dunkin’ scored last year with Ben Affleck morning-shifting it at the Dunkin’ drive-thru, running into his wife Jennifer Lopez. Very funny. At the end of the Super Bowl, Tide released one more small clip to finish off the story, with Curt Menefee needing the magic of Tide. The story line Tide created with these clips was creative and There may be no surer sign of tightening belts in showbusiness than Netflix teaming with GM to share the cost of a Super Bowl ad. But this one's a winner, with Saturday Night Live alum Will Ferrell inserted into Netflix shows like Squid Game and Army of the Dead, promising that the streamer will feature more electric vehicles in their shows (okay, probably not a period piece like Bridgerton Note: Last year’s Super Bowl ads featured six EV campaigns; this year it was down to two, following a slump in the EV market. Hit: “Wicked,” the movie: It’ll be a hit, whatever its quality. Advertisers spent up to $7 million for every 30 seconds of airtime during Super Bowl LVII. Here's a sampling of what worked – and didn't – in the most expensive ad showcase on American television. Sunday night, the Kansas City Chiefs delivered another Super Bowl championship. Ding dong! DoorDash here. Trophy’s on the porch. Don’t forget to tip your quarterback. Like Popeye’s wings Hefty as the fees were for advertising time on this year’s Super Bowl — up to $7 million per 30 seconds — there weren’t that many commercials whose concepts and execution seemed worthy of the price tag. Advertisers spent up to $7 million for every 30 seconds of airtime during Super Bowl LVII. Here's a sampling of what worked – and didn't – in the most expensive ad showcase on American television.
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Photos from events, contest for the best costume, videos from master classes.
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