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the 1980s: the birth of the Super Bowl ad phenomenon. The 1980s marked a turning point for Super Bowl ads. As the game’s viewership grew, so did the ambition of advertisers. Brands began to realize that the Super Bowl was more than just a football game - it was a cultural event that brought families and friends together. Commercials have long been a huge part of the Super Bowl experience for Americans, whether the high-profile ads were water cooler fodder on Monday decades ago, or instantly lighting up social A funny ad goes a long way, or at least it did for two amateur advertisers who won Doritos' "Crash the Super Bowl" contest in 2009, an ad contest where the winning commercial was played during the When it comes to modern Super Bowl commercials, few companies have had as many hits as Anheuser-Busch. The company got the millennium started with it's classic "Wazzup" ad, and it has continued to Determined to have the best Super Bowl commercial, FedEx researched past Super Bowl commercials and found 10 things that they believe will help them win, all of which are included in this ad: a celebrity (Burt Reynolds), an animal (a bear), a dancing animal (still the bear), a cute kid, a groin kick, a talking animal (still the bear Here are 10 of the best Super Bowl commercials of all time, following the blueprint Apple established in 1984. “Budweiser Frogs” (Budweiser, 1995) A good ad doesn’t need to be complicated The opening kickoff of Super Bowl XLVII. Super Bowl games have frequently been among the United States' most-watched television broadcasts.In 2024, Super Bowl LVIII set an all-time record for viewership at the game, with an average of 123.7 million viewers across all platforms according to Nielsen and Adobe Analytics, exceeding a record set the previous year at Super Bowl LVII (115.1 million The ad that broke all the rules and wrote a few new ones. Directed by renowned Hollywood filmmaker Ridley Scott, this spot is considered the first Super Bowl ad that was a more than a 30-second Instacart’s inaugural Super Bowl ad showcases a unique approach by featuring iconic brand mascots instead of celebrities. This 30-second commercial includes well-known figures like the Kool-Aid Man, Old Spice’s “Man Your Man Can Smell Like,” the Pillsbury Doughboy, and even Mountain Dew’s Puppy Monkey Baby from 2016. The classic Mac ad, in which a woman hurls a sledgehammer through a big screen TV broadcast of a barking dictator, “established the Super Bowl as the unofficial high holiday of capitalism The ads and commercials that air during the Super Bowl are created by some of the most talented marketing professionals in the business. The most recent Super Bowl saw record viewership, shares and ratings during the broadcast which contained the ad slots for advertising. Super Bowl commercials over the years have tried to make us laugh, cry -- and most importantly -- buy stuff. Today a 30-second slot goes for $5 million, but back in 1967 it was a different story. The most famous campaign, featuring three elderly women, is one of the most memorable ads in Super Bowl history. 13. Pepsi — 'A New Can' Super Bowl: The Most Iconic Super Bowl Ads What makes a good Super Bowl commercial?. For more than four decades, the Super Bowl has become synonymous with ads and with each year passing year, the asking price for ad space has gone up as companies spend outrageous amounts of money to air their ads during the Big Game. Budweiser has long been synonymous with Super Bowl commercials, creating some of the most memorable ads in the event’s history. Since the 1970s, the brand has used the Super Bowl as a prime stage to showcase its iconic advertising, often blending humor, emotion, and Americana themes. The earliest commercials aired during the Super Bowl have not aged well. “This flat tire needs a man,” the Goodyear Tire narrator declared in one spot that aired during that first national The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, according to multiple reports. Ongoing updates of the latest Super Bowl 2025 commercials. Although Super Bowl LV recorded the lowest viewership count (96.4 million) since the 2007 Super Bowl, the Ads’ Inventory for Super Bowl LVI has been virtually sold out since September 2021, with the highest price for a 30-second ad spot hitting a record US$6.5 million, even though the annual game has seen a steady decline in viewership after The opening kickoff of Super Bowl XLVII. Super Bowl games have frequently been among the United States' most-watched television broadcasts.In 2024, Super Bowl LVIII set an all-time record for viewership at the game, with an average of 123.7 million viewers across all platforms according to Nielsen and Adobe Analytics, exceeding a record set the previous year at Super Bowl LVII (115.1 million
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