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A funny ad goes a long way, or at least it did for two amateur advertisers who won Doritos' "Crash the Super Bowl" contest in 2009, an ad contest where the winning commercial was played during the The Super Bowl is the premier stage for advertisers, a showcase for the best creativity and biggest brand ambitions. To mark Super Bowl 2025, ADWEEK looks back on the best Big Game commercials Many of those ads have delivered moments that are remembered as much as the games themselves. Ahead of Super Bowl LIX (Sunday, 6:30 p.m. ET on FOX), here are the 10 greatest Super Bowl commercials Instacart’s inaugural Super Bowl ad showcases a unique approach by featuring iconic brand mascots instead of celebrities. This 30-second commercial includes well-known figures like the Kool-Aid Man, Old Spice’s “Man Your Man Can Smell Like,” the Pillsbury Doughboy, and even Mountain Dew’s Puppy Monkey Baby from 2016. Each year, the Super Bowl draws upward of 100 million eyeballs—Super Bowl LVIII 2024 was the most-watched program in U.S. history, averaging 123.7 million viewers—and a significant chunk of Determined to have the best Super Bowl commercial, FedEx researched past Super Bowl commercials and found 10 things that they believe will help them win, all of which are included in this ad: a celebrity (Burt Reynolds), an animal (a bear), a dancing animal (still the bear), a cute kid, a groin kick, a talking animal (still the bear And while America is more than ready to cheer on their favorite team, some people are usually just as excited for the Super Bowl ads. Normally, commercials are something people tune out—but the Super Bowl has turned them into an art form, packed with A-list celebrities, laugh-out-loud humor, and, of course, those iconic Clydesdale horses. No list would be complete without mentioning the SB O.G., Apple's "1984." But first, a quick history lesson. Back in (yes) 1984, Apple was still a scrappy 8-year-old company, an underground Best Super Bowl Commercials of All Time “1984” (Apple, 1984) Perhaps the only Super Bowl ad that can properly be called “iconic,” this George Orwell-inspired commercial (directed by Blade The most famous campaign, featuring three elderly women, is one of the most memorable ads in Super Bowl history. 13. Pepsi — 'A New Can' Super Bowl: The most famous campaign, featuring three elderly women, is one of the most memorable ads in Super Bowl history. 13. Pepsi — 'A New Can' Super Bowl: The Super Bowl is famous for its commercials, with videos like "It's A Tide Ad" and the "Crocodile Dundee" reboot being the best ads from the past decade.The Latest Tech News, Delivered to Your Inbox Aside from football, the Super Bowl is famous for its many big-budget, high-concept commercials. The advertisements that air on game day are usually comedic, extravagant videos with celebrity Get ready for a hilarious and nostalgic journey through the most memorable Super Bowl commercials of the past few years! From Breaking Bad stars selling snacks to celebrity-packed comedy skits, we're counting down the most creative and entertaining ads that captured our attention. The Super Bowl is famous for its commercials, with videos like "It's A Tide Ad" and the "Crocodile Dundee" reboot being the best ads from the past decade. News Today's news Inflation hit marketers’ advertising budgets for a Super Bowl LIX commercial. Last year’s 30-second slots went for $7 million, but according to Mark Evans, Fox Sports executive vice president Another round of commercials is coming with Super Bowl LIX between the Kansas City Chiefs and Philadelphia Eagles on the horizon. If they're fortunate, some of this year's ads might even crack the Roughly 112 million people watched the Super Bowl last year, despite the NFL’s ratings decline overall. A similar number are expected to tune in to this year’s contest, between the New England See Super Bowl commercial costs for 2025 compared to past years: 2025 Super Bowl commercials: 7 best ads you can watch now, before the big game Super Bowl ticket prices plummeting, 50% cheaper Here are ten of the most famous and entertaining commercials in Super Bowl history, in no particular order: Reebok: "Terry Tate" – Super Bowl XXXVII (2003) Budweiser: "Puppy Love" – Super Bowl
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