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A funny ad goes a long way, or at least it did for two amateur advertisers who won Doritos' "Crash the Super Bowl" contest in 2009, an ad contest where the winning commercial was played during the This commercial technically isn't a Super Bowl commercial since it debuted before Super Bowl 14, but it famously re-aired during that 1980 Super Bowl, and it's way too iconic not to include. The Lasting Legacy of Super Bowl Commercials. For something as fleeting as a 30- or 60-second ad spot to be remembered a year later is impressive, let alone for 10, 20 or in some cases 40 years. Michael Jordan was the most marketable athlete of the ’90s; to wit, in 1993 he starred in not one, but two, Super Bowl commercials: Nike’s “Aerospace Jordan” and McDonald’s Budweiser is the unofficial King of Super Bowl commercials, so it only makes sense the beer brand appears on this list twice. This ad from Super Bowl XXIX makes us laugh every 👏 single 👏 time. 👏. 18. Coca-Cola - "Mean Joe Greene" The ad that broke all the rules and wrote a few new ones. Directed by renowned Hollywood filmmaker Ridley Scott, this spot is considered the first Super Bowl ad that was a more than a 30-second However, this Super Bowl XLIV commercial starring Betty White is probably the funniest and most famous. Seeing the late actress and comedian lay punishing hits and talk trash at a pickup football No list would be complete without mentioning the SB O.G., Apple's "1984." But first, a quick history lesson. Back in (yes) 1984, Apple was still a scrappy 8-year-old company, an underground Watch the best Super Bowl commercials of all time videos, for those who only watch for the Super Bowl ads. From the '70s until now, these are the best Super Bowl commercials ever. The ad resonated with Super Bowl audiences, winning USA Today's 35th Ad Meter competition. Over 150,000 participants were asked to rate every Super Bowl ad on a scale from 1 (lowest) to 10 Super Bowl commercials are more than just ads; they are mini-events that people look forward to almost as much as the game itself. Key Takeaways: Super Bowl commercials have evolved from simple product features to cinematic storytelling, celebrity endorsements, and impactful brand image and sales boosts. 2025 Super Bowl Commercials. As the 2025 Super Bowl approaches, fans and marketers alike are gearing up for another exciting round of unforgettable commercials. From returning brands to fresh campaigns, the upcoming ads are sure to deliver the same level of excitement, humor, and creativity that make Super Bowl commercials a staple of the event. Check back here often to see the latest entries and news from the Super Bowl front. We’ll also have regional and activation roundups as news comes in. Explore ADWEEK’s complete list of Super Why It's Great: By pointing out the jarringly bright, clean clothing used in TV commercials, Tide effectively accomplished its goal of making every Super Bowl ad a Tide ad. But with the ingenious touch of spoofing the starts of other famous ads, the campaign left viewers awaiting a “Tide” plot twist from every spot that aired - meaning the Sam's Club posted its ad online with Kevin Hart back in January; E-Trade saved the reveal of its ad's special guest star for Super Bowl Sunday — yes, it was the financial advice-spewing E-trade For classical conditioning there is one suitable example would be a super bowl commercial in the year 1992. The summary of the commercial is that two boys are watching a gorgeous long-haired blonde women walking to a Pepsi soda machine on a hot summer 's day to sexually drinking the can of Pepsi. An example of a Super Bowl commercial with good intentions, but bad execution. Squarespace 2021 – 5 to 9 by Dolly Parton The 40th anniversary of the iconic “9 to 5” movie and Dolly Parton song was reason enough for Squarespace, the DIY website building platform, to sing it backwards as “5 to 9” for its Super Bowl commercial. Super Bowl Commercials: Ethos, Pathos, and Logos Amanda Thomas and Parker Gilstrap Ethos The characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations. Pathos Appeals to the emotions of the audience and elicits feelings that already reside GoDaddy shifted gears in 2014, moving away from the sexual provocation that dominated its Super Bowl commercials since it started advertising in the big game in 2005. Best Buy, "Innovators," 2012 Now I’m branching out beyond ethos, pathos, and logos (but don’t worry — they made the list, too) to include a few more rhetorical devices that cropped up in this year’s commercials: allusion, hyperbole, and parallelism. Thus, here is my list of nine commercials from Super Bowl LVII that you can use to help students master rhetorical
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