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Super Bowl Commercials: Ethos, Pathos, and Logos Amanda Thomas and Parker Gilstrap Ethos The characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations. Pathos Appeals to the emotions of the audience and elicits feelings that already reside Ethos is the speaker’s credibility, logos is the logical appeal, and pathos is the emotional appeal. I don’t think a commercial exists without at least one of these appeals; indeed, usually they utilize all three. That said, here are two commercials from the Super Bowl that harness the power of rhetorical appeals to the max. There are dozens MORE commercials to use as powerful teaching tools, and you can access our public Wakelet for more ideas here! Happy reading! Rhetorical analysis is a skill that needs to be practiced over and over and over again. Too often, we are introducing ethos, pathos, and logos on repeat without ever getting much further. Defining ethos, pathos, and logos . Ethos. Ethos refers to authority and credibility. It highlights the credibility and trustworthiness of your argument that can help you persuade your audience to buy your product or service. Example: As a three-time Olympic gold medalist, I can assure you that this energy drink will improve your fitness and The Super Bowl commercial warmed the hearts of all who watched by depicting a feel-good message of responsible drinking through the use of the rhetoric devices, pathos, logos, and ethos. In addition, the language, music, and predominant images presented throughout the commercial effectively conveyed the message and reached its overall See the the whole comic here, including examples of ethos, pathos, and logos appeals. Using Commercials. Once students have a grasp of the triangle, we can dig into the fun stuff: commercials! Over the years, I’ve used many different commercials. I noticed recently, however, that my examples were a little dated. (How dated, you ask? Dynamic Exploration: Move beyond traditional teaching methods; this assignment turns decoding Super Bowl commercials into a strategic journey into the art of persuasion. Analytical Skills: Delve into ethos, pathos, and logos to cultivate essential analytical skills, providing students with tools to understand the subtleties of persuasion in our Super Bowl Commercials: Ethos, Pathos, and Logos Ethos Some variation of credibility or trustworthiness of the speaker of the speech's author. Pathos Appeals to the emotions of the audience and elicits feelings that already reside in them. Logos The appeal to logic, means to Superbowl Ethos, Pathos, and Logo ETHOS: Appeal to Authority ETHOS When writers use Ethos they are trying to persuade the audience that they are trustworthy and experienced. They use their moral character, integrity, and authority. Often times, Ethos uses celebrities or Logos Students watch different Super Bowl commercials (linked via YouTube) and identify Ethos, Logos, and Pathos. They then complete the activity by deciding which ad was the most and least effective and explaining their reasoning. Designed as a Google Slide deck with spaces for students to write their responses. A short video with examples of commercials using pathos, ethos, and logos. Ethos Pathos Logos Examples • This Ethos Advertisement by Anheuser-Busch Underscores the Value of Multiculturalism This spot focuses on the origin story of Anheuser-Busch’s founders. It shows Busch’s turbulent immigration from Germany to St. Louis, and speaks to the importance of immigration and multiculturalism. The text a chose is a super bowl commercial this year called “More Than Okay.” This commercial is advertising a product, trying to get more people to buy and be familiar with it. The product While you watch the Super Bowl, select six of the commercials for your students to analyze the next day in class! Your students will enjoy viewing the commercials (which can be easily found on YouTube after airing) and identifying the ethos, pathos, or logos used in the ads. This resource includes t The commercial aired in many other countries, one of which was the United Kingdom where Greene wasn't well known. The actual footage of the commercial was taken in May, 1979 in a little stadium in Mt. Vernon, New York. It was released on October 1, 1979 but most of its popularity and viewings were from the 1980 Super Bowl. The Super Bowl is the perfect opportunity to integrate and evaluate information presented in diverse media and formats, including visually, quantitatively, and orally, AND make a real-world connection with propaganda, logical fallacies, rhetorical devices, and persuasive appeals (ethos, pathos, and logos). The commercial from the 1995 Super Bowl use more of pathos appeal- persuading the viewers using emotion. The commercial’s purpose was to have the candidates express their technique and thoughts without heavily showing off the new Doritos. The 2013 Super Bowl commercial primarily focused on logos appeal. In this prezi I will explain how most advertisements use these three persuasive techniques. Teach this FUN ethos pathos logos activity to your middle or high school students. Students identify ethos pathos and logos in Super Bowl commercials from the 2024 Super Bowl by completing a digital or printable ethos pathos logos worksheet. Students are asked to track examples of ethos pathos logos Rhetoric needs to provide the three following appeals in a balanced way: Ethos, Pathos, and Logos. This past year’s super bowl featured a commercial in which comedian Kevin Hart sends his daughter off on her first date. The commercial shows the first date and the events that the couple does while Kevin Hart is following them with the new
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