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It’s the most important Super Bowl commercial of all time. Apple’s iconic Macintosh advert, simply called “1984” and based on George’s Orwell’s novel of the same name, featured a Here are 10 of the best Super Bowl commercials of all time, following the blueprint Apple established in 1984. “Budweiser Frogs” (Budweiser, 1995) A good ad doesn’t need to be complicated. It’s the most important Super Bowl commercial of all time. Apple’s iconic Macintosh advert , simply called “1984” and based on George’s Orwell’s novel of the same name, featured a “Big Brother” figure addressing hordes of subjects from a giant screen and a woman who escapes riot police to smash the screen with a hammer. An oral history of Apple’s groundbreaking “1984” spot, which helped to establish the Super Bowl as TV’s biggest commercial showcase. Share full article Anya Rajah was the sledgehammer In Apple's Super Bowl commercial that year, English athlete Anya Major played a heroine who saved the world from "Big Brother." The ad, which was directed by the acclaimed Ridley Scott, won awards The most famous – and arguably the best – Super Bowl ad in history, the Apple “1984” ad, was nearly killed by the company for whom it was made. CNN values your feedback 1. Scene from Apple’s “1984” Super Bowl advertisement. From Folklore.org. When shown the finished ad in late 1983, Apple’s board members hated it. Sculley, the Apple CEO, instructed Chiat/Day to sell back both the 30 and 60-second time slots they’d purchased from CBS for $1 million, but they were only able to unload the 30 second slot. During a break in the action of Super Bowl XVIII on January 22nd, 1984, audiences first see a commercial that is now widely agreed to be one of the most powerful and effective of all time. Apple While the ad aired during the Super Bowl on January 22, it merely pointed to Macintosh's official debut two days later. On January 24, 1984, Apple held its annual shareholders meeting at the Flint Center auditorium on the campus of De Anza College, just a block from Apple's offices in Cupertino, California. Apple’s 1984 ad is often called the greatest commercial in Super Bowl history. Directed by Ridley Scott of “Alien” and “Blade Runner” fame, the 60-second ad only aired only once, as the The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel. No, it’s not the Los Angeles Raiders. It’s the most important Super Bowl commercial of all time. Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by product category of the commercials that will run. And the ad has also been cited as the turning point for Super Bowl commercials, which had been important and popular before (especially Coca-Cola's "Hey Kid, Catch!" featuring "Mean" Joe Greene during Super Bowl XIV) but after "1984" those ads became the most expensive, creative and influential advertising set for all television coverage. Super Bowl 2025 is right around the corner, with the Kansas City Chiefs and Philadelphia Eagles poised to face off at the Caesars Superdome in New Orleans on February 9. Of course, the Super Bowl Iconic 1984 Apple Computer Macintosh commercial conceived by Chiat/Day and directed by Ridley Scott was nationally aired on television only once - during the Super Bowl Greatest Commercials is produced by Film 45 and Juma Entertainment. Bob Horowitz is executive producer for Juma Entertainment, and Ben Bitonti and Tony Lanni are executive producers for In this article, we’ll explore the best Super Bowl commercials of all time, highlighting what made them stand out. The Best Super Bowl Ads of All Time 1. Apple (1984) – The Ad That Changed Everything. One of the most iconic Super Bowl ads ever, Apple’s “1984” commercial introduced the Macintosh computer with a dystopian-inspired ad Instacart’s inaugural Super Bowl ad showcases a unique approach by featuring iconic brand mascots instead of celebrities. This 30-second commercial includes well-known figures like the Kool-Aid Man, Old Spice’s “Man Your Man Can Smell Like,” the Pillsbury Doughboy, and even Mountain Dew’s Puppy Monkey Baby from 2016. The Apple Macintosh was unveiled during Super Bowl XVIII in 1984, with a memorable ad inspired by *1984*, where a woman smashes a screen to break a dystopian spell. The ad ends with the hopeful message: “On January 24th, Apple Computer will introduce Macintosh. Apple's Super Bowl commercials since the epic 1984 release. It didn't take long for Apple to dive back into the Super Bowl commercial world. The next year during Super Bowl XIX, when the San
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