Gallery
Photos from events, contest for the best costume, videos from master classes.
 |  |
 |  |
 |  |
 |  |
 |  |
 |  |
State Farm’s withdrawal from the Super Bowl 2025 stage reflects a company caught in the crosshairs of public trust and corporate accountability. While last year’s ad with Arnold Schwarzenegger painted a picture of heroism, this year’s controversy highlights the gap between a brand’s image and its actions. State Farm often runs commercials during NFL games, but the insurance company won't have an ad presence during Super Bowl 2025 in the wake of the fires that have devastated the Los Angeles area. State Farm is canceling a planned commercial by the insurance giant set to run during the 2025 Super Bowl next month, citing the impact of the Los Angeles area wildfires. "Our focus is firmly on State Farm pulled its Super Bowl commercial due to the devastating Los Angeles fires. In a statement, the company says, "Our focus is firmly on providing sup It was not immediately clear what State Farm’s 2025 Super Bowl ad would have entailed, or whether it would include other celebrity cameos. Fox, which is broadcasting this year’s Super Bowl, is State Farm has decided to pull its Super Bowl commercial and instead focus on supporting Los Angeles residents impacted by the deadly wildfires. “Our focus is firmly on providing support to the Ad Week also reported on the Super Bowl pullout and had the initial news that State Farm is pausing production of a series of co-branded spots tied into Season 2 of Severance. On-screen pitchman State Farm is “not moving forward with a planned Super Bowl spot" as the L.A. area wildfires continue into their second week, according to Adrianne Pasquarelli of AD AGE. State Farm had planned to run a “second consecutive Big Game spot,” but now is “focusing on residents who are impacted by some of the largest fires to ever hit State Farm, long a stalwart of Super Bowl advertising, announced it was pulling an ad from next month's big game. AD METER 2025: Sign up to rate all the commercials from the big game! Ad Age first reported that State Farm had canceled its planned Super Bowl commercial. Last year, State Farm ran an ad featuring Arnold Schwarzenegger and Danny DeVito. Fox is charging $7 million per 30-second Super Bowl commercial, and it will not have any issue filling the gap left by State Farm, as there is a waitlist for the spots. State Farm, one of California’s largest insurers, has announced the cancellation of its planned Super Bowl ad for 2025. This decision comes in response to the devastating fires that have engulfed the Los Angeles area recently. The brands advertising in overtime took different approaches to their commercials. State Farm, which won last year’s USA Today Super Bowl Ad Meter, reprised its Super Bowl spot from earlier in Ongoing updates of the latest Super Bowl 2025 commercials. Cancel-Proof Your Brand in 2025 Tuesday, February 18, 2025; The State of CTV Thursday, February 20, 2025; Insurance agency State Farm canceled its planned commercial for the 2025 Super Bowl, citing the impact of the Los Angeles area wildfires. "Our focus is firmly on providing support to the people of If you purchase 100 contracts on State Farm “Yes” at 5¢, each one profits 95¢ if State Farm runs a Super Bowl commercial ($95 total). If State Farm doesn’t run a commercial, the contracts return nothing and you lose $5 (100 x $0.05). The other props listed below are strictly for entertainment purposes and cannot be legally bet on in the State Farm is a Super Bowl fan favorite, having rated as the number one ad last year on USA Today’s Ad Meter, where viewers cast their votes on the ads. Snacks Lead The Advertising Field Purchasing a Super Bowl ad would have cost State Farm about $24 million, Sportico says. It adds the cost includes $14 million for buying two units of commercial airtime from Fox and about $10 (NEXSTAR) — We’re still a few days out from Super Bowl LIX, but the commercials set to air between the action are already catching attention. More than 120 million viewers are expected to tune There will be a distinct lack of car commercials in this year's Super Bowl. State Farm has also opted to sit this one out. $8 million is a lot of money to spend on 30 seconds of TV time State Farm's Super Bowl ad brought Schwarzenegger and DeVito back together, earning 2024's top ratings. AD METER 2025: Sign up to rate all the commercials from the big game!
Articles and news, personal stories, interviews with experts.
Photos from events, contest for the best costume, videos from master classes.
| |
| |
| |
| |
| |
| |