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Super Bowl Commercials: Ethos, Pathos, and Logos Amanda Thomas and Parker Gilstrap Ethos The characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations. Pathos Appeals to the emotions of the audience and elicits feelings that already reside Ethos is the speaker’s credibility, logos is the logical appeal, and pathos is the emotional appeal. I don’t think a commercial exists without at least one of these appeals; indeed, usually they utilize all three. That said, here are two commercials from the Super Bowl that harness the power of rhetorical appeals to the max. Super Bowl Commercials: Ethos, Pathos, and Logos Ethos Some variation of credibility or trustworthiness of the speaker of the speech's author. Pathos Appeals to the emotions of the audience and elicits feelings that already reside in them. Logos The appeal to logic, means to How Super Bowl Commercials Started. The first Super Bowl took place in 1967. Back then, a one-minute ad cost $37,500 on NBC. Things were much simpler then. Today, commercials are like mini-movies. They feature celebrities, special effects, and high-quality storytelling. In 2025, brands will pay $7 million for just 30 seconds. Why? Let’s have fun learning about logos, pathos, and ethos while giving a purpose to watching Super Bowl ads. (If you’re reading this after the Big Game, watch the ads on YouTube). Aristotle said that to be persuasive, logos, pathos, and ethos need to be in balance. As we watch the ads, let’s identify how (and if) an ad uses them, and if so The Super Bowl commercial warmed the hearts of all who watched by depicting a feel-good message of responsible drinking through the use of the rhetoric devices, pathos, logos, and ethos. In addition, the language, music, and predominant images presented throughout the commercial effectively conveyed the message and reached its overall Super Bowl 2025 is right around the corner, with the Kansas City Chiefs and Philadelphia Eagles poised to face off at the Caesars Superdome in New Orleans on February 9. Of course, the Super Bowl Watch 2025 Super Bowl Commercials as they are released in real-time, including pre-releases, teasers, and official advertisers. Plus, measurement and performance analytics for every commercial Ad-First Super Bowl Insights at Your Finger Tips. Dynamic Exploration: Move beyond traditional teaching methods; this assignment turns decoding Super Bowl commercials into a strategic journey into the art of persuasion. Analytical Skills: Delve into ethos, pathos, and logos to cultivate essential analytical skills, providing students with tools to understand the subtleties of persuasion in our Ethos, Pathos, Logos Breakdown – Students identify how commercials use rhetorical appeals, credibility, emotion, and logic to persuade audiences. Advertising Techniques Exploration – Covers strategies like bandwagon, testimonial, humor, and more used in Super Bowl commercials. When it comes to Super Bowl ads, the rhetorical situation is just as important as figuring out what rhetorical strategies are in play. Students need help identifying the speaker (is it the company or the actor?), recognizing the different purposes of advertising on this specific day (hint: it’s not always to sell!), and getting a stronger grasp on the intended audience (students think they 12. How can ethos, logos, and pathos work together in a commercial? Ethos, logos, and pathos can work together in a commercial by establishing credibility, presenting logical arguments, and appealing to emotions in order to create a persuasive message. 13. Why are commercials that use ethos, logos, and pathos more persuasive? Ongoing updates of the latest Super Bowl 2025 commercials. Superbowl Ethos, Pathos, and Logo ETHOS: Appeal to Authority ETHOS When writers use Ethos they are trying to persuade the audience that they are trustworthy and experienced. They use their moral character, integrity, and authority. Often times, Ethos uses celebrities or Logos Commercials are a vital tool in the marketing world, as they are used to persuade consumers to buy products or services. To effectively sway consumers, commercials often employ the use of ethos, pathos, and logos – three persuasive techniques that appeal to logic, emotion, and credibility, respectively. In this prezi I will explain how most advertisements use these three persuasive techniques. See the the whole comic here, including examples of ethos, pathos, and logos appeals. Using Commercials. Once students have a grasp of the triangle, we can dig into the fun stuff: commercials! Over the years, I’ve used many different commercials. I noticed recently, however, that my examples were a little dated. (How dated, you ask? Students watch different Super Bowl commercials (linked via YouTube) and identify Ethos, Logos, and Pathos. They then complete the activity by deciding which ad was the most and least effective and explaining their reasoning. Designed as a Google Slide deck with spaces for students to write their re The Super Bowl in 2025 will be Super Bowl LIX, scheduled to take place on February 9, 2025 starting at 6:30 p.m. ET., at the Caesars Superdome in New Orleans, Louisiana. Super Bowl LIX will be the 8th time the Superdome holds this legendary game, and will extend its record for ‘Stadium to Host the Most Super Bowls’. Rhetoric needs to provide the three following appeals in a balanced way: Ethos, Pathos, and Logos. This past year’s super bowl featured a commercial in which comedian Kevin Hart sends his daughter off on her first date. The commercial shows the first date and the events that the couple does while Kevin Hart is following them with the new
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