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The commercial features a powerful narration by legendary broadcaster Paul Harvey. "So God Made a Farmer" was the name of a speech Harvey gave at a 1978 Future Farmers of America Convention. This is probably the best Super Bowl Ad ever made. Beautiful photography against an audio clip of Paul Harvey from 1978. The speech was given to the Future F It wasn't flashy or filled with special effects, but Dodge Ram's Super Bowl commercial that featured the late radio broadcaster Paul Harvey's tribute to U.S. farmers might have won the hearts and Big thumbs up to Dodge for their two-minute-long Super Bowl ad featuring the inimitable voice of the late Paul Harvey: Beautiful words combined with beautiful pictures in tribute to the American farmer. The speech was delivered to the Future Farmers of America in 1978 -- 35 years ago, and yet Ram Trucks’ “Farmer” commercials might stand on the top of that mountain as the best Super Bowl commercial of all time. The audio was taken from Paul Harvey’s iconic “So God Made A Farmer” speech at Future Farmers of America convention in 1978. Everyone was locked in, drawn to Paul Harvey’s steady voice and those stunning images of farmers at work. “Where other ads seek to force a laugh or yank a heartstring, this ad authentically One of the standout ads in Super Bowl XLVII featured a nostalgic vision of American farmers, voiced by the legendary broadcaster Paul Harvey. Was this Dodge Ram ad a brilliant paean to farm life The audio is from a speech called “So God Made a Farmer,” delivered in the 1970s. The Super Bowl ad was for Dodge Ram trucks. But what sold ’em was Harvey, the radio broadcaster who lived A Super Bowl ad featured a 1978 speech by the late Paul Harvey, bringing back the time when a compelling radio voice could speak from the heart to all Americans. CNN values your feedback 1. Super Bowl Ad Meter. Add Topic. Best Super Bowl commercials of all time: Ad Meter winners through the years 2018: Amazon, "Alexa Loses Her Voice" 2017: Kia, "Hero's Journey" 2016: Hyundai The speech was used in a two-minute Ram Trucks Super Bowl commercial entitled "Farmer" in Super Bowl XLVII. [12] The ad featured a voiceover of Harvey's speech set to still photographs taken by ten photographers including William Albert Allard [13] and Kurt Markus. [14] Created by The Richards Group, the ad ran during the fourth quarter. [15] Harvey, who was born in Tulsa, Okla., was often referred to as " the voice of middle America" and turned down multiple offers to broadcast on the East Coast so he could "stay in touch with his listeners and the American people," Bruce DuMont, the president of the Museum of Broadcast Communications, told the Chicago Tribune in 2009 when Harvey died. The late Paul Harvey starred in what is certainly the most memorable Super Bowl commercial of 2013. It was positively striking: the folksy cadence of his voice, familiar, amongst other social sets Every Super Bowl Sunday, millions gather not just for the game but for the commercials—mini-masterpieces that blend humor, storytelling, and branding into a few unforgettable seconds. Some ads make us laugh, some make us think, and a rare few become pop culture landmarks. An iconic radio voice took the cake, as Dodge Ram's "Farmer" spot with Paul Harvey as the v/o was the highest-rated commercial during Super Bowl XLVII according to ADBOWL, the original advertising A funny ad goes a long way, or at least it did for two amateur advertisers who won Doritos' "Crash the Super Bowl" contest in 2009, an ad contest where the winning commercial was played during the The 'So God Made a Farmer' commercial featuring Paul Harvery's voice that debuted during the Super Bowl had country music talking. Stars like Sara Evans, Martina McBride and John Rich joined the A funny ad goes a long way, or at least it did for two amateur advertisers who won Doritos' "Crash the Super Bowl" contest in 2009, an ad contest where the winning commercial was played during the The ad, created by Ram Trucks, is not surprising because it features Harvey, but rather for the fact that God plays a starring role in the commercial. “So God created a farmer,” is the refrain heard throughout the piece, which features Harvey’s voice set to classic middle America imagery. The Super Bowl is the premier stage for advertisers, a showcase for the best creativity and biggest brand ambitions. To mark Super Bowl 2025, ADWEEK looks back on the best Big Game commercials
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