Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! For decades, the USA Today Ad Meter has been a trusted barometer of Super Bowl commercial success. Your votes not only decide the winners but also reflect popular culture and trends in advertising creativity. Whether you’re rooting for an ad because it made you laugh, cry, or think, each vote contributes to a legacy of memorable Super Bowl “Super Bowl Greatest Commercials” airs today, Wednesday, Feb. 5, at 9 p.m. Eastern on CBS. Watch the special as it celebrates its 24th year. Want to take a step back in time and see some of $8 million Super Bowl commercials reflect NFL's endless growth and a Taylor Swift effect AD METER 2025: Vote on the big game's best A glance at USA TODAY’s Ad Meter results from that USA TODAY created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the results have become the industry-leading tool used to measure public opinion surrounding Super Bowl ads. The 2025 Ad Meter ratings are tentatively scheduled to open on Wednesday, February 5. Bear was the star of the show during the 2023 Super Bowl commercial rush, a good boy on life’s journey that culminated with an Ad Meter ratings win. Which brand will follow in those paws in 2024? Presented by H&R Block, Ad Meter invites consumers to rate Super Bowl LVIII commercials USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), officially launched the 36th annual Ad Meter competition, the industry’s leading opinion tool for gauging public sentiment around Super Bowl commercials. Since 1989, USA TODAY Ad Meter continues to have significant impact across the advertising landscape The original contest challenged fans to create their own big game Doritos ad, with finalists to be voted on by fans, and the winner got $10,000 and a trip to the Super Bowl. It was a massive hit Pavone Group’s national Super Bowl commercial poll, SpotBowl, allows the public to vote for their favorite ads before, during and after the football game. Join the fun, see the predictive tool in action that uses a proprietary algorithm, created by the data scientists at Pavone Group. The legendary trio created one more memorable (and repeatable) lines in Super Bowl commercial history back in 1995, with the amphibian actors ribbiting their way to advertising infamy. While the ad didn’t win the Ad Meter ratings—the highest-rated ad of all time, Pepsi’s “Innertube” took the nod—the top 10 finish is worth mentioning. Ad Meter, launched in 1989, allows registered users to vote for their favorite Super Bowl commercials. NEW ORLEANS — Some of the world's brightest marketing and advertising minds converged at the Palace Café for the Ad Meter summit, giving an early preview of their Super Bowl ads and explaining the process of creating them. In the Los Angeles Times in 2017, Michael Hiltzik wrote about how the ad laid the groundwork for what brands do today: “elevating the Super Bowl commercials to the level of events-within-the Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! Super Bowl commercial fans — welcome to the 2025 USA TODAY Ad Meter! We're kicking off the 37th edition of the commercial ratings that have been the benchmark for gauging consumers' opinions about the game's most prominent ads since 1989. And we're excited you're here to lend a viewpoint about the Super Bowl 59 national block of commercials. AD METER: Vote on the best 2025 Super Bowl commercials. Not so in 2025, where equine staples and stars of stage, screen and sport indicate Anheuser-Busch is adopting a most aggressive stance. Seal, known for hit songs like "Kiss from a Rose" and "Crazy," is bringing new meaning to his name this year in a Mountain Dew Super Bowl ad, revealed exclusively on TODAY Feb. 5. The "Kiss from a Ahead of Super Bowl LVIII on Sunday, February 11, CBS is giving viewers a chance to rewatch and vote on some of the best Super Bowl commercials of all time. Super Bowl Greatest Commercials XXIII: The Ultimate Countdown is a special airing Friday, February 9, at 8 pm ET/PT on CBS. $8 million Super Bowl commercials reflect NFL's endless growth and a Taylor Swift effect. AD METER 2025: Vote on the big game's best commercials. Play the USA TODAY Daily Crossword Puzzle. an interactive special where viewers will vote LIVE to crown the funniest Super Bowl commercial of all time, will be broadcast Wednesday, Feb. 5 (9:00-10:00 PM, ET/PT) on the CBS Television Network, and streaming on Paramount+ (live and on-demand for Paramount+ with SHOWTIME subscribers, or on-demand for Paramount+ Essential subscribers the day after the special airs)*. Super Bowl 2016: Watch the best commercials (and vote for your favorite!) From Ryan Reynolds' Hyundai ad and Drake's self-parody on T-Mobile, many Super Bowl 50 ads were upbeat and, at times
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