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Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! Over 160,000 people registered to vote in the 36th USA TODAY Ad Meter competition, which ranks the Super Bowl commercials each year. The 2024 winner was State Farm's "Like a Good Neighbaaa So let’s look back at a history of the Ad Meter winners, from 1989 through last year, according to participants who registered and rated every single Super Bowl commercial that’s won. 1 1989 The Whascally Whabbit added another accolade to the shelf back in 1992 when the animated icon starred alongside Michael Jordan in Nike’s Super Bowl commercial, which won the Ad Meter ratings that year with an average score of 8.51. Ol’ Bugs goes down in history as the first animal to appear in a winning Super Bowl commercial. The cost for a spot in the Super Bowl 57 ad lineup is said to be in the $7-plus-million range, a record-high price tag that tops 2022's $6.5 million for a 30-second commercial. But the hefty sum And the votes are now in, finalized and ready for the reveal. Envelopes, please Related: The top 10 Super Bowl 57 commercials, according to USA TODAY Ad Meter. The 5 lowest-rated Super Bowl 57 commercials, according to USA TODAY Ad Meter. The Voice of the Next Generation: The Brandcenter at VCU weighs in on the Ad Meter ratings Ad Meter panelists were tasked with voting on all 51 commercials from Super Bowl Sunday, rating them on a scale from 1 to 10. Below are complete results in order of average score. Since the start of the current millennium, companies have been continuously upping their advertising game during the Super Bowl in hopes of catching people's attention. Over the last 25 years For the first time since 2016, fans can vote on their favorite Doritos Super Bowl ad. The winner gets $1 million and tickets to the big game. Mahomes enters Super Bowl 59 tied with Joe Montana for the second-most Super Bowl MVPs at three apiece. The only other players to win the award multiple times are Terry Bradshaw (2), Eli Manning Earlier this week, Doritos named director duo Dylan Bradshaw and Nate Norell the winners of its revived “Crash the Super Bowl” contest, which challenged creators and brand fans to produce a 30 Mahomes enters Super Bowl 59 tied with Joe Montana for the second-most Super Bowl MVPs at three apiece. The only other players to win the award multiple times are Terry Bradshaw (2), Eli Manning UNC Wilmington alumnus Dylan Bradshaw ’19 won the 2025 Doritos Crash the Super Bowl contest with the commercial Abduction. Bradshaw, a film and commercial director based in Los Angeles, California, graduated with a bachelor’s in film studies in 2019. He created the commercial in collaboration with his best friend Nate Norell. Fans have officially selected the winner of the Doritos Crash the Super Bowl contest. Dylan Bradshaw and Nate Norell’s Abduction reigns supreme. Doritos put Doritos Super Bowl power in the hands of its fans with a challenge, “Think you can make a better ad? Prove it.” Thousands answered the call (and the chance to win US$1 million). Here's a preview of CBS and Paramount+'s Super Bowl Greatest Commercials, where YOU get to vote on which commercial is "Funniest of All-Time." Published Wed, 05 Feb 2025 18:37:07 -0600 by Ray Flook Mahomes enters Super Bowl 59 tied with Joe Montana for the second-most Super Bowl MVPs at three apiece. The only other players to win the award multiple times are Terry Bradshaw (2), Eli Manning For decades, the USA Today Ad Meter has been a trusted barometer of Super Bowl commercial success. Your votes not only decide the winners but also reflect popular culture and trends in advertising creativity. Whether you’re rooting for an ad because it made you laugh, cry, or think, each vote contributes to a legacy of memorable Super Bowl Mahomes enters Super Bowl 59 tied with Joe Montana for the second-most Super Bowl MVPs at three apiece. The only other players to win the award multiple times are Terry Bradshaw (2), Eli Manning Mahomes enters Super Bowl 59 tied with Joe Montana for the second-most Super Bowl MVPs at three apiece. The only other players to win the award multiple times are Terry Bradshaw (2), Eli Manning
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