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The 2011 Big Game CommercialPLUS a chance to vote on your favorite commercial and a link to 45 FREE ebooks at In addition to TV spots that will be promoting upcoming movie during the Super Bowl, several companies have decided to use famous film characters to sell the I n 2011, on the Wednesday before the Super Bowl, a new Volkswagen commercial popped up on YouTube. “The Force” featured a kid ambling about his house dressed as Star Wars’ Darth Vader while -- Watch More Super Bowl XLV Commercials! One of the best Super Bowl commercials this year, Star Wars / Darth Vader "The Force" by "The Force" was a 2011 Volkswagen television commercial that ran during the Super Bowl XLV on February 6, 2011,[1] although it was first shown on YouTube the week before.[3] In the commercial, a young boy dressed like Darth Vader tries to use the Force on a 2012 Volkswagen Passat. When his father uses the car's remote keyless system to start the vehicle, the shocked boy believes he has Playing off of the childlike whimsy of having superpowers, Volkswagen used Star Wars' "the force" and a little kid dressed as Darth Vader to display their automatic start functionality. In 2011, Volkswagen aired one of the most memorable ads in modern Super Bowl history: “The Force,” where a child donning a Darth Vader costume is convinced of the powers of the dark side. Time Magazine said it “changed Super Bowl commercials forever,” and as of 2015, it was the most shared Super Bowl ad ever, according to USA Today. The Volkswagen Passat Super Bowl XLV commercial features a child dressed in a Darth Vader costume who’s determined to channel the force. While Darth Vader’s Star Wars theme “The Imperial March” plays, the young, costumed Vader walks the halls of his house trying to move objects with all of his might – the dog, the laundry machine, a baby doll. When it comes to modern Super Bowl commercials, few companies have had as many hits as Anheuser-Busch. Volkswagen used Star Wars to create an adorable commercial that stuck with people long Tide went meta when it bought an ad in every quarter of the 2018 Super Bowl. Each spot riffed a stereotypical Big Game commercial: a car ad, a beer ad, a deodorant ad, and more. This fun and playful commercial spot which was recently released billing up to the NFL Super Bowl XLV, takes the incredible franchise of Star Wars™ along wit Max Page had never seen any of the Star Wars movies, saying he was too scared. [3] He met James Earl Jones, the voice of Vader in the Star Wars movies, in New York City [6] on February 7. [7] On May 24, Page appeared in costume, with the Star Wars Darth Vader music playing, at the inauguration of the Volkswagen Chattanooga Assembly Plant. [8] (LIST: The Best and Worst Super Bowl Commercials of 2011) Building on the success of the past, not to mention the “Star Wars” theme, Volkswagen has released a teaser ad more than two weeks before the Super Bowl of 2012. Essentially, it’s an ad advertising an upcoming ad. Volkswagen is planning a new Star Wars themed advert for the Super Bowl, this time with dogs singing the Star Wars theme. It may not be a big deal for us on this side of the Pond, but adverts in Volkswagen won the hearts of the viewing public during last year's Super Bowl with a Star Wars-themed ad. This year the automaker returns to the galaxy far, far away — all the way to Tatooine. This year, the star of Volkswagen’s big Super Bowl ad is a dog named Bolt. In ‘The Dog Strikes Back,’ Bolt – an overweight couch potato – watches wistfully as a 2012 Volkswagen Beetle speeds down his street. Volkswagen's->ke94 "Little Vader" commercial, arguably the most popular TVC to be shown during the Big Game. This year, Volkswagen is returning to the Super Bowl and they're bringing back the Star Even five year’s later, this is still the most shared Super Bowl ad in history, with a cute kid role-playing as Star Wars villain Darth Vader around the house, only to be surprised that he might Remember last Super Bowl’s awesome Volkswagen Passat commercial with the little kid dressed as Darth Vader? Well, they’ve managed to put together a very worthy successor to it, this time for Which commercial are you looking forward to at this year’s Super Bowl? Let us know in the comments. MORE: Fans Remake Star Wars, 15 Seconds at a Time. MORE: Ferris Bueller Trades a Ferrari for a Honda CR-V in Super Bowl Ad
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