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Watch the extended cut of our 2023 Super Bowl commercial that’s earned the top spot in USA TODAY’s 35th Ad Meter competition.Any dog person knows-nothing mat Watch our 2023 Super Bowl commercial that’s earned the top spot in USA TODAY’s 35th Ad Meter competition.Any dog person knows-nothing matters more than more That bond is on full display in a commercial that will air during the Super Bowl for pet food company The Farmer’s Dog. The 60-second ad, called “Forever,” follows a dog, Bear, and its owner Boutique dog food burrowed its way into the hearts of the most discerning Super Bowl commercial viewers. The Farmer's Dog, founded less than a decade ago as a fresh-food alternative to mass In a heartwrenching ad for Super Bowl Sunday, the fresh dog food brand shows a chocolate lab's life from a puppy through senior stages, growing up along with his young owner. The Farmer's Dog 2023 By The Farmer's Dog | February 12, 2023 Our Super Bowl spot, “Forever,” tells the story of a human, Ava, and her Labrador retriever, Bear, as they grow up. In a single minute, it captures an arc that’s specific, but likely familiar to many people with dogs: a beloved pup is part of and witness to most of the important moments in his Get your tissues ready! The CEO of The Farmer’s Dog says its Super Bowl commercial is a love letter to dogs, but nothing will prepare you for the emotional j For the team at The Farmer’s Dog, the goal of their first Super Bowl ad was simple: make people cry. “There was a line in [the brief] that was essentially like, if we don’t make the audience cry, then we’ve failed,” says filmmaker Goh Iromoto, who brought The Farmer’s Dog now-iconic (and Emmy-nominated!) ad “Forever” to life. According to USA Today, the commercial was the strongest Super Bowl ad among viewers, earning a 6.56 out of 10 in the publication's Ad Meter — now in its 35th year. Dog food company The Farmer's Dog shared a heartwarming ad at this year's Super Bowl that captures the special “forever” bond between a girl and her dog. Photo: Screenshot from YouTube Watch the one-minute commercial as it follows the life of a dog named Bear and his person, Ava. All About the Farmer’s Dog Commercials. “Forever” aired during the 2023 Super Bowl—it was our first ever big-game commercial. It won the USA Today AdMeter great the farmer’s dog commercial got the whole room sobbing — stephanie (@ravenwhiteclaw) February 13, 2023 For the best Super Bowl commercials this year, head over to AdMeter ! The Farmer's Dog is a small pet food company based in New York that was not widely known until the Super Bowl. What makes the company unique is that the food About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features NFL Sunday Ticket Press Copyright For the first time, the pet company — which specializes in fresh dog food — has created a Super Bowl commercial. For Super Bowl 2023, The Farmer's Dog will share "Forever" with the millions of The Farmer's Dog was a first-time Super Bowl advertiser. Credit: The Farmer's Dog Teressa Iezzi on set with Wayne, a puppy featured in The Farmer's Dog's Super Bowl ad. Credit: The Farmer's The Farmer's Dog made its Super Bowl ad debut last night with an "emotional spot," titled "Forever," where a "chocolate lab and a girl who loved him traveled a 60-second journey through life that seems to set the viewer up for a jarring conclusion" (USA TODAY, 2/13). Yup, we are calling it, The Farmer's Dog won both the Super Bowl, and our hearts, with this absolutely perfect commercial. Don't miss another headline from PetHelpful! ” @Joepug249 replies, “This was the only commercial of the game that made me say (out loud, even), “Damn, that’s a good commercial” Well done, Farmer’s Dog. Truly well done.” Yup, we are calling it, The Farmer’s Dog won both the Super Bowl, and our hearts, with this absolutely perfect commercial. The commercial ranked first in USA Today’s Super Bowl Ad Meter with an average score of 6.56 out of 10. Goh Iromoto of production company Sanctuary Content directed the commercial. Brand
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