Gallery
Photos from events, contest for the best costume, videos from master classes.
 |  |
 |  |
 |  |
 |  |
 |  |
 |
In 2023, ad revenue for Super Bowl LVII reached a new high of 600 million U.S. dollars. Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2024 (in million Super Bowl advertising revenue from 2003 to 2023 (in million U.S. dollars) Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2025 (in million U.S. dollars) Beyond food, the entertainment industry is cashing in, with Super Bowl commercials expected to surpass $700 million in revenue—topping last year’s record. The average cost of a 30-second national spot has jumped from $7 million in 2024 to a projected $8 million this year, proving that brands are willing to pay top dollar to reach the What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves. As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. Super Bowl TV ad spend per viewer in the U.S. 2005-2015 Super Bowl TV commercials share 2014-2019, by length TV advertising spending share in South Korea 2008-2015 Last year’s Super Bowl between the Cincinnati Bengals and Los Angeles Rams (98.18 million viewers) generated over $578 million in in-game commercial revenue for NBC, according to research firm Kantar — an excellent return on investment for the networks and their combined 11-year, $110 billion media rights deal, completed in 2021. Here's how to watch the Super Bowl. How much did Super Bowl commercials cost in past years? The cost of a Super Bowl ad has jumped in recent years, rising from $4.5 million in 2019 to $7 million By comparison, CBS’s Super Bowl LV in 2021 brought in the most pre-game ad revenue since 2017, $77.6 million, as compared to Super Bowl LVI, which brought in $51.1 million for pre-game advertising in 2022. The average cost of a 2022 Super Bowl LVI 30-second commercial was $6.5 million, up more than $2 million over 2016 rates. In 2023, the last time Fox had the Super Bowl, the company pulled in nearly $600M in Super Bowl advertising revenue with spots averaging $6.5M per unit. Paramount surpassed that total revenue number last year. Fox has not yet announced its overall ad revenue for this year’s game. The average Super Bowl commercial is only 30 seconds in length, but can be longer if companies are willing to pay the extra money for it. Super Bowl commercial price history. This is up from last year’s $6.5 million per 30-second ad. Looking back to last year’s Super Bowl, in-game ad revenue generated a total of $578.4 million, an impressive $143.8 million hike from the year earlier. Some $32 million in ad revenue was generated during just the half-time show. In 2024, a 30-second Super Bowl ad cost $7 million. With over 100 million viewers, companies use this platform to launch campaigns and boost brand visibility, betting on a significant return on investment. Ongoing updates of the latest Super Bowl 2025 commercials. Ongoing updates of the latest Super Bowl 2025 commercials. The network will see big revenue thanks to what is seen as Fox Eyes Nearly $600 Million in Super Bowl Sunday Ad Revenue And how the company avoided the soft TV ad market. Fox recorded record revenues for Super Bowl 57. Robin Alam/Icon Sportswire via Getty A reported 123.4 million people watched the game last year and CBS earned $695 million in ad revenue during the broadcast. Super Bowl viewers are a unique audience because so many are just as Fox’s last Super Bowl telecast, in 2023, generated around $600 million in total ad revenue tied to the main event and ancillary programming. Fox will be able to squeeze some extra commercials Super Bowl LV generated $434.5 million of in-game ad revenue, higher than the World Series and NBA finals and second only to the Olympic Games according to Kantar. NBC, the exclusive broadcasting network of Super Bowl LV, sold spots at a reported record high price of $6.5 million per 30 seconds of airtime. Super Bowl 50 revenue by stream in 2016; Attitudes towards Super Bowl commercials in the UK 2020; Public perception of Super Bowl ads in the U.S. 2020; Intention to watch the Super Bowl in Canada The 2020 Super Bowl generated a record-breaking $448.7 million in ad revenue in under four hours of game time, according to Kantar analysis. This represented an increase of 33% over the 2019 Super Bowl and exceeded the previous in-game record of $430 million seen in 2017 when an overtime period led to extra commercial airings. The 2021 game brought in $434.5 million in ad revenue, for comparison. Find out the ad prices for the 2025 game! We’ve rounded up the Top 10 most expensive Super Bowl commercials of all time
Articles and news, personal stories, interviews with experts.
Photos from events, contest for the best costume, videos from master classes.
| |
| |
| |
| |
| |
|