Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! The 36th USA TODAY Ad Meter ratings have come to an end, with panelists weighing in on 59 commercials during the breaks in the Super Bowl action. Like the game, it was a close race, with a few brands moving toward the top five though as the clock struck midnight Super Bowl 58 is over, but the big game's commercials will live forever. Over 160,000 people registered to vote in the 36th USA TODAY Ad Meter competition, which ranks the Super Bowl commercials Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any USA TODAY created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the results have become the industry-leading tool used to measure public opinion surrounding Super Bowl ads. The 2025 Ad Meter ratings are tentatively scheduled to open on Wednesday, February 5. ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL. By Kyle O’Brien & Jason Notte & Bill Bradley . Here Are the Cable News Ratings for Analyst rating screener ; Technical events screener ; Smart money screener OK, this is a good Super Bowl ad! Solid concept, recognizable guest stars, everybody's having fun. More of this, less The cost for a spot in the Super Bowl 57 ad lineup is said to be in the $7-plus-million range, a record-high price tag that tops 2022's $6.5 million for a 30-second commercial. But the hefty sum A look at the top Super Bowl ads, and those that missed the mark 05:10. As the Kansas City Chiefs took on the San Francisco 49ers in Sunday's Super Bowl thriller, some of the world's top brands Here is how our critic saw the Super Bowl commercials from best to worst. Share full article. 439. 439. Christopher Walken stars in a BMW ad that pokes fun at people’s tendency to impersonate him. The star-studded commercials during Super Bowl 2024 saw halftime show star Usher (who delivered a knockout set featuring Alicia Keys, H.E.R., Lil Jon, Ludacris, will.i.am and Jermaine Dupri) cameo From National Anthem performances to celebrity spotting to huge halftime shows, the Super Bowl is a massive money-making (and big-spending) operation. And then there are the Super Bowl commercials. In 2025, a 30-second commercial during the Super Bowl costs around $7-8 million, with pre and post-game ads running between $4-4.5 million. Taylor Swift’s presence may put this Chiefs-Eagles battle atop the Super Bowl ratings pile for a second consecutive year. AD METER 2025: Vote on the big game's best commercials. Super Bowl ratings dating back to the very first game in 1967. The Super Bowl ratings record remains a 49.1 for 49ers-Bengals in 1982, but the viewership record was set just this year (2024) — 123.7 million for Chiefs-49ers. The 2023 USA TODAY Ad Meter Replay Ratings kicked off on Monday, continuing the conversations for Super Bowl commercial fans throughout the week as more and more chimed in on their favorites from advertising’s biggest stage. That game remains the most-watched Super Bowl in history, but Super Bowl LVIII came close with 123.7 million viewers. Ratings History of the Super Bowl Jan. 15, 1967. Super Bowl LIV on Fox in 2020 opened up this decade amidst the emergence of COVID-19 pandemic at the time and saw significant ratings improvement from the 2 previous Super Bowl editions, but suffered lower ratings the year after, [75] with an average of 91.63 million alone on CBS - the lowest since 2006. In 2022, with the resumption of full 2. Commercial Rating . Besides the actual game, there are two main reasons to watch the Super Bowl: the halftime show and the commercials. This simple activity will make the breaks even more entertaining by adding an interactive element: Simply buy some (or create your own) classic scorecards and hand them out so that when it’s time for the commercials, your guests can participate by giving The TV Ratings Guide Abbott Elementary Celebrity Jeopardy ratings chicago med ratings chicago pd ratings Hollywood Squares ratings Raid the Cage ratings Shifting Gears ratings Special Forces ratings Wednesday TV Ratings 2/5/25: Super Bowl Greatest Commercials Up from 2024, Hollywood Squares and Abbott Elementary Rise, Chicago PD Slides What a Super Bowl commercial costs in any given year is just as much a part of the overall buzz as the ads themselves. As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000.
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