Commercials have long been a huge part of the Super Bowl experience for Americans, whether the high-profile ads were water cooler fodder on Monday decades ago, or instantly lighting up social Prospect Rankings. Mock Drafts. Transactions. Power Rankings. NFL Betting. NFL Draft. Fantasy. Paramount + While Anheuser-Busch undoubtedly set the bar for Super Bowl commercials this century Ahead of Super Bowl LIX (Sunday, 6:30 p.m. ET on FOX), here are the 10 greatest Super Bowl commercials of all time. ADVERTISEMENT 10 best Super Bowl commercials of all time Rank the top Super Bowl commercials with Ad Meter 2025. Join the fun, cast your votes, and see which ads score big this year! Super Bowl 58 is over, but the big game's commercials will live forever. Over 160,000 people registered to vote in the 36th USA TODAY Ad Meter competition, which ranks the Super Bowl commercials The star-studded commercials during Super Bowl 2024 saw halftime show star Usher (who delivered a knockout set featuring Alicia Keys, H.E.R., Lil Jon, Ludacris, will.i.am and Jermaine Dupri) cameo The 36th USA TODAY Ad Meter ratings have come to an end, with panelists weighing in on 59 commercials during the breaks in the Super Bowl action. Like the game, it was a close race, with a few brands moving toward the top five though as the clock struck midnight A look at the top Super Bowl ads, and those that missed the mark 05:10. As the Kansas City Chiefs took on the San Francisco 49ers in Sunday's Super Bowl thriller, some of the world's top brands But when it comes to the Super Bowl commercials, it’s the type of star power mixed with wild twists and concepts that have become expected—and what makes the advertising spectacle such a treat. Set with the Hollywood sign as a backdrop on this year’s big game, much of the anticipation and expectations were for the Super Bowl 56 In the spirit of “Who actually watches the game?,” here is our ranking of Sunday night’s Super Bowl commercials, from best to worst. Ground rules: Only ads shown on the national CBS Best Super Bowl commercials 2024 1. Paramount+: Mountain of Entertainment. Patrick Stewart saying, “Throw the child,” and “Shut your face!” was as good as the Creed appearance and Knuckles Movies, Jesus, Shopping and Beer Rule EDO's Super Bowl 57 Ad Rankings At least 20 fewer brands pre-announced national Super Bowl ad campaigns this season, and EDO captured a fraction as many Doritos are back on top of this year’s Super Bowl effectiveness pile! After a rare down year, Doritos produced an epic in 2024. While Jenna Ortega was an A-list inclusion, the elderly characters in Dina & Mita brought amusement to the action-packed narrative. The NFL has aired some fun Super Bowl commercials recently, but the one celebrating the league's 100th season is probably the best. Some of the biggest NFL stars, past and present, got together Best Super Bowl commercials 2023 1. Sam Adams: Brighter Boston. I got some good laughs from this one, from Red Sox-Yankees fans hugging, to Kevin Garnett teaching and spreading love, and the mob It's an inspired giveaway: DoorDash will provide all of the items in every Super Bowl commercial to one lucky winner, including a 2024 BMW All-Electric i5, chicken wings from Popeyes for 150-plus The Kellogg School of Management at Northwestern University will conduct its Kellogg School Super Bowl Advertising Review. Marketing faculty and more than 50 MBA students will watch and assess the Super Bowl advertisements using a set of academic criteria and rank the most and least strategically sound advertisers. Well, now that Super Bowl 58 is in the bag and Monday morning quarterbacking has begun for the big game, let’s do the same with this year’s crop of commercials, now that we’ve seen them all. Uber Eats wins at the 2022 Kellogg School Super Bowl Advertising Review Salesforce and Toyota Fumble during the Big Game EVANSTON, Ill., (Feb. 13, 2022) – Uber Eats is a big winner in strategic ad rankings with their spot featuring Jennifer Coolidge, Trevor Noah, Gwyneth Paltrow and Nick Braun from “Succession,” in the 18th consecutive Kellogg School Super Bowl Advertising Review. Its most impactful airing finished fifth in EDO’s rankings, generating 1,343% more engagement than the median Super Bowl ad. Soft drink brands pop with new entrants at the Big Game: New and revived soda brands were oh-so-refreshing during a tense championship game.
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