Super Bowl commercial price history. Here's what 30-second Super Bowl ads have cost through the years: Super Bowl 1, 1967 – $37,500; Super Bowl 2, 1968 – $54,500; The prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. AD METER 2024 : Vote on the Super Bowl commercials have become a cultural phenomenon, renowned for their creativity and staggering price tags. From humble beginnings in 1967, when a 30-second ad cost just $37,500, to the jaw-dropping $7 million price tag in 2023, the cost of Super Bowl advertising has skyrocketed. Hype, history, trends, and key milestones have all defined The most expensive Super Bowl commercials aired in 2020, according to GoBankingRates, which estimated that two 90-second ads that year from Amazon and Google are vying for the priciest ads in the The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, according to multiple reports. While Fox sold out its Super Bowl commercial inventory months in advance, broadcasters hold additional ad spots for unexpected delays in the game. Back during Super Bowl XXXVI, played in 2002 between the New England Patriots and the St. Louis Rams, the average 30-second Super Bowl ad cost $2.2 million. Just over 20 years later, we have 70+ KPIs per store; NFL Super Bowl XLVII price of ticket packages 2013 ; Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2025 (in million U.S A 30-second Super Bowl commercial cost $7 million in 2023. Costs have risen more than $5 million in the last 20 years, though viewership has not significantly changed. While the Super Bowl is a According to Front Office Sports and Statista, brands will pay a record $7 million to snag a 30-second commercial slot for this year's Super Bowl. That's $233,333 per second of airtime. That's As expected, the prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000. Super Bowl. The incredible price of Super Bowl 2025 commercials: Here’s how much brands are paying for a 30-second TV ad Every year the price of a Super Bowl advert seems to increase and the Over the years, the cost of Super Bowl commercials has seen steady growth. In 2022, the price was around $6.5 million, while in 2023 and 2024, it rose to $7 million, and for 2025, it has surpassed Fox, the broadcaster of this year’s Super Bowl matchup, originally sought about $7 million for 30 seconds of ad time during the game, the highest-rated event in the United States. Google’s 90-second “Loretta” ad from the 2020 Super Bowl (Tampa Bay Buccaneers 31 - Chiefs 9) cost the search behemoth $16.8 million ($20.5 million today). Drilling down a little further, let’s look at the five most expensive 30-second ad spots during the 2020/21 broadcast television season, according to a Statista report : A 30-second Super Bowl ad cost $4.25 million in 2015 and just $37,500 in 1967, according USA Today’s (GCI) Ad Meter. What viewers can expect Brands are already starting to tease viewers with What is the Cost of a 30-Second Super Bowl Commercial in 2025? Super Bowl LIX is on Feb. 9, 2025. Just one week after Halloween, FOX had sold all the ad slots for the game. Three months ahead of time. The event’s cultural significance plays a role too. Super Bowl ads often become talking points beyond the game itself. This extended impact justifies higher prices for many brands. How do Super Bowl ad prices compare to previous years? Super Bowl ad prices have risen steadily over time. In 2023, 30-second spots cost around $7 million. Ad Age reports a price of $7 million for a 30-second ad during Super Bowl 58, which is similar to last year’s hefty price tag. More: Get the latest NFL gear at Fanatics ! How Many Super Bowl Commercials are there? The price of the commercials mark the most expensive Super Bowl ad spots of all time. The last time Fox hosted a Super Bowl, which happened back in 2020, the cost of a commercial was $5.6 million. The prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000.
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