Super Bowl commercials have become a cultural phenomenon of their own alongside the game itself, as many viewers only watch the game to see the commercials. [3] Many Super Bowl advertisements have become well known because of their cinematographic quality, unpredictability, surreal humor, and use of special effects. The use of celebrity cameos The ad that broke all the rules and wrote a few new ones. Directed by renowned Hollywood filmmaker Ridley Scott, this spot is considered the first Super Bowl ad that was a more than a 30-second A funny ad goes a long way, or at least it did for two amateur advertisers who won Doritos' "Crash the Super Bowl" contest in 2009, an ad contest where the winning commercial was played during the Let’s dig in. The all about the eyeballs ad. More than 123 million people watched the Super Bowl in 2024, in the U.S. alone. The four games during NFL Divisional weekend this year averaged 36.6 Determined to have the best Super Bowl commercial, FedEx researched past Super Bowl commercials and found 10 things that they believe will help them win, all of which are included in this ad: a celebrity (Burt Reynolds), an animal (a bear), a dancing animal (still the bear), a cute kid, a groin kick, a talking animal (still the bear The classic Mac ad, in which a woman hurls a sledgehammer through a big screen TV broadcast of a barking dictator, “established the Super Bowl as the unofficial high holiday of capitalism The Lasting Legacy of Super Bowl Commercials. For something as fleeting as a 30- or 60-second ad spot to be remembered a year later is impressive, let alone for 10, 20 or in some cases 40 years. Apparently, this commercial tested well, but once it aired to thousands of drunk people at Super Bowl parties, bookended by funny and raunchy commercials, it fell apart. “Shower” (GoDaddy, 2009) By 1995, the cost of a 30-second Super Bowl ad had reached $1 million. In 2020, companies paid approximately $5.6 million for a 30-second slot. The most expensive Super Bowl ad ever was a 90-second spot by Chrysler in 2011, costing around $12 million. These days, Super Bowl ad breaks are littered with short trailers for upcoming blockbusters, but Hollywood largely steered clear of the game until 1996, when 20th Century Fox cut together 30 Tide’s innovative commercial during Super Bowl LII brilliantly parodied typical Super Bowl ad tropes by featuring actor David Harbour in a series of seemingly unrelated scenarios, all of which turn out to be Tide ads because the characters’ clothes are impeccably clean. Crawford came back for another role in a Pepsi's 2018 Super Bowl commercial. 7. Coca-Cola | Mean Joe Greene. This commercial did debut prior to Super Bowl XIV, but we will choose to ignore that In a new Super Bowl ad for the popular canned chips, below, Pratt becomes a different Mr. P. After buying a can of the snack, a cashier tells him he looks like the iconic mustachioed figure. At It was Feb. 3, 2013. The year that "The Harbaugh Bowl" took center stage. The year that a power outage suspended play for over 30 minutes. The year the Ravens beat the 49ers in Super Bowl XLVII In this article, we’ll explore the best Super Bowl commercials of all time, highlighting what made them stand out. The Best Super Bowl Ads of All Time 1. Apple (1984) – The Ad That Changed Everything. One of the most iconic Super Bowl ads ever, Apple’s “1984” commercial introduced the Macintosh computer with a dystopian-inspired ad Watch the Ray-Ban Meta Super Bowl 2025 commercial featuring Chris Hemsworth, Chris Pratt, and Kris Jenner, where high fashion meets high-tech in the most unexpected way. Directed by Matthew Vaughn, this Game Day spectacle takes a wild turn when Chris + Chris step into a cutting-edge art gallery armed with their Ray-Ban Meta glasses—only to find themselves deciphering bizarre installations This was the challenge that Francois faced when his team first came up with the idea for its 60-second Super Bowl commercial, meaning the company didn't know exactly when the commercial would Oreo Super Bowl ad 2024: From ancient Troy to modern day, Oreo’s on a historic roll. Pros: Creative Concept: The ad’s imaginative premise, suggesting that world-altering decisions were made with an Oreo twist, showcases the brand’s fun, playful identity. It’s a fresh take that stands out in a sea of typical Super Bowl commercials. ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL The ad, which aired in the first half of the Super Bowl on Sunday, spurred angry comments on Twitter and Facebook. "Speak English or go home," said one commenter on the company's Facebook page
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