Lay's does more than hand out free vacations in potato-shaped hotels — it's also planting seeds for the next generation of American farmers. Alongside its "Little Farmer" Super Bowl ad, the brand is making a $1 million commitment to provide support through scholarships, business training, and mentorship programs. Lay’s is returning to the Super Bowl spotlight in 2025 with a heartwarming campaign titled “The Little Farmer.” Directed by Academy Award-winning filmmaker Taika Waititi , this 60-second ad—set to air during the third quarter—tells the moving story of a young girl who follows her dream of contributing to her family’s farm and Frito-Lay is getting ready to turn traditional notions of potato-chip advertising into mash.. The snacking giant, part of PepsiCo., will run a minute-long Super Bowl commercial for its flagship Lay's hasn't had a Super Bowl ad since 2022, when its "Golden Memories" commercial (which starred Seth Rogen and Paul Rudd) tied the brand to other emotional moments. Lay's commercial, "The Little Farmer," is scheduled to air during the third quarter of the Super Bowl. It's the chip company's first ad aired during the big game since 2022. The commercial will air during the third quarter of Super Bowl LIX. So, while you're figuring out how many appetizers you need based on the size of your party for the big game, take a moment to appreciate Lay's heartfelt tribute to family farms and the generations of hard work that brings us those perfect, crunchy chips. Airing during the third quarter of Super Bowl LIX on Feb. 9, “The Little Farmer” gives viewers a unique window into the journey and the people behind every bag of Lay’s. With this commercial, Lay’s marks its return to the Super Bowl for the first time since 2022’s “Golden Memories,” the spot that took fans on a journey through Super Bowl commercials are always the stuff of legend, and this year, beloved potato chip brand Lay's, which recently recalled its Classic Potato Chips, tapped Academy Award-winning filmmaker Taika Waititi to tug on our heartstrings with an ad that centers the company's family-run farm suppliers. Lay’s is making a heartwarming Super Bowl return with a commercial featuring a young farmer’s daughter growing potatoes. The ad follows the girl as she tends to a single potato plant on her family’s farm that grows crops that eventually become Lay’s chips. The commercial captures the Lay’s is returning to the Super Bowl stage with an ad airing during the third quarter that spotlights potato farmers called “The Little Farmer.” Directed by Academy Award-winning filmmaker Taika Waititi, the ad highlights the hard work and commitment of the 100+ farms that make Lay’s potatoes. Frito-Lay is getting ready to turn traditional notions of potato-chip advertising into mash. The snacking giant, part of PepsiCo., will run a minute-long Super Bowl commercial for its flagship Lay Paul Rudd and Seth Rogen in the Lay's 2022 Super Bowl ad. Frito-Lay North America. The beloved “bromance” between two of Hollywood’s favorite comedy makers continues on this weekend in the Watch the Lay's "The Little Farmer" extended Super Bowl 2025 commercial, a heartwarming story that celebrates the magic of patience, love, and the simple joys of life. The ad follows a sweet, determined little girl who plants a single potato in her backyard, nurturing it with care and devotion as she watches it grow. Through changing seasons, she learns the value of hard work and perseverance Lay’s has changed its Super Bowl ad to spotlight the American farmers behind the potato chips rather than promoting its new All Dressed flavor as originally announced.. Lay’s did not give a #layssuperbowl #superbowl2022 #sethrogenpaulruddTHIS MIGHT UPSET SMALL KIDS! Just a warning for Lays hilarious Super Bowl ad with everyone's favourites Seth ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL What Company Had the Longest Commercial in the 2024 Super Bowl? Lay's aired a total of four minutes in ads starring Stephen Tobolowsky, known for his role as Ned Ryerson in the movie Groundhog Day . The Lay’s Super Bowl Ad is taking a heartfelt turn this year, shifting the spotlight from its new 'All Dressed' flavor to the family farmers who grow its potatoes. In the 60-second spot titled 'The Little Farmer,' directed by Taika Waititi, the PepsiCo brand celebrates the dedication of American farmers in a touching and visually rich story. Super Bowl commercials are always the stuff of legend, and this year, beloved potato chip brand Lay's, which recently recalled its Classic Potato Chips, tapped Academy Award-winning filmmaker OpenAI Set to Make Super Bowl Ad Debut - WSJ February 6, 2025; 2025 Super Bowl ads - WDSU February 6, 2025; How Brands Are Winning the Super Bowl This Year With High-Impact Ads - Inc. Magazine February 6, 2025; Carl's Jr. Super Bowl ad brings back bikini-clad burger models after yearslong clampdown February 6, 2025
Articles and news, personal stories, interviews with experts.
Photos from events, contest for the best costume, videos from master classes.
![]() | ![]() |
![]() | ![]() |
![]() | ![]() |
![]() | ![]() |
![]() | |
![]() | ![]() |