In Accra, Ghana, Kwesi dreams of being a football player. He idolizes stars like Fred Warner, Justin Jefferson and Cameron Jordan, careening through the streets of his town in his own little world, much to the amusement of his neighbors. The players are like imaginary friends to the boy as he plays amongst market stalls and creates a huge ruckus. When Kwesi's ball is stolen by a dog Beyond the market, the dog leads Kwesi through a set of steel gates to NFL Africa Camp training facility, where he meets a non-imaginary two-time Super Bowl champion: British-Nigerian player and Go behind the scenes of the NFL's Super Bowl commercial "Born to Play." NOW PLAYING video NFL Super Bowl LVIII || The Dream Begins The dream begins 2.11.24. See who shows up right after halftime. The commercial was created by 72andSunny and directed by Andrew Dosunmu, a renowned photographer-turned-director and native of Lagos, Nigeria who is celebrated for his powerful film collaborations The NFL’s “Born to Play” spot begins in the bedroom of a young Ghanaian boy named Kwesi (played by Eldad Osime), who dreams of playing football and stays up late to watch Super Bowl LVIII There’s the action-packed first half with the boy, Kwesi, running around Accra (in some ways this section is reminiscent of the NFL’s “Take It to the House” Super Bowl spot in 2020). And A Super Bowl commercial during the game between the Kansas City Chiefs and San Francisco 49ers, promoted the NFL's global recruitment program in Africa. There, the ad suggests, Kwesi’s hopes The Super Bowl championship game of the National Football League (NFL) of the United States captivated audiences worldwide on Sunday, February 11, 2024. While the Kansas City Chiefs emerged victorious, one of the standout moments of the game was the unveiling of a groundbreaking ad teaser that put the spotlight straight on Ghana. Watch the NFL "The Dream Begins" Super Bowl 2024 commercial tease. Get ready for an exclusive sneak peek at the most anticipated Super Bowl LVIII commercials! Join us on the official Fan Reviews Dailymotion channel as we bring you the latest and greatest ads before the big game. We've got your front-row seat to the ultimate showcase of creativity and entertainment. Don't miss a moment – stay On the streets of Accra, Ghana, NFL stars Saquon Barkley, Justin Jefferson, and Cameron Jordan surprise locals with their presence, showcasing their gridiron prowess amidst the city's vibrant streets. With electrifying moves, they captivate onlookers, turning sidewalks into fields of dreams. In this fleeting encounter, football transcends boundaries, uniting cultures in moments of pure The NFL's Super Bowl commercial about its recruiting efforts in Africa have been met with mixed responses on social media. When Kwesi chases the dog that “intercepted” his football, he ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL At $7 million a pop for 30 seconds, a national buy in the Super Bowl is a pricey ticket for advertisers. Those who want to save some cash but still get the cachet of being in the Big Game opt for A young boy from Ghana discovers that it doesn’t matter where you’re born, if you’re born to play football. Watch live local and primetime games, NFL RedZone But during a Super Bowl LVIII commercial last weekend, NFL fans watched the Vikings receiver make a diving grab in Ghana, Africa. The "Born to Play" ad opened with a young Ghanaian boy, Kwesi While Anheuser-Busch undoubtedly set the bar for Super Bowl commercials this century, multiple companies have hit it, or even surpassed it throughout the years. Some brands, like Charles Schwab A groundbreaking ad teaser shot in Ghana for the National Football League (NFL) in the US was unveiled at the Super Bowl, an event that captivated audiences worldwide on Sunday, February 11. In a move that surprised and delighted viewers, the NFL chose Ghanaian soil as the backdrop for its latest ad, seamlessly blending cultural elements and The Super Bowl is about football but some of us will be watching the Super Bowl 2025 commercials to see which celebrities show up and which one is the funniest. Here are the top 5 Super Bowl commercials from 2024 5. NFL: ‘Born to Play’ Score: 6.23. A boy in Accra, Ghana, named Kwesi imagines he’s playing football with NFL stars on his way to school. Kwesi Adofo-Mensah (born October 12, 1981) is an American football executive who is the general manager of the Minnesota Vikings of the National Football League (NFL). He previously served as the vice president of football operations for the Cleveland Browns from 2020 to 2021 and also served in various executive roles for the San Francisco 49ers from 2013 to 2019.
Articles and news, personal stories, interviews with experts.
Photos from events, contest for the best costume, videos from master classes.
![]() | ![]() |
![]() | ![]() |
![]() | ![]() |
![]() | ![]() |
![]() | ![]() |
![]() | ![]() |