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The nonprofit behind the “He Gets Us” Super Bowl ad campaign is tied to the billionaire Hobby Lobby family — and registered as a church. Naturally, the price of running a commercial during the game is enormous. A 30-second ad is estimated to cost about $7-8 million for Super Bowl 59, on top of the money it takes to create what are Among the many commercials that debuted during the Super Bowl on Sunday were two for a campaign called “He Gets Us.” The commercials, a 60-second ad centered around foot washing and a 15-second ad about loving one’s neighbor, were aimed at promoting positive Christian ideals. The Super Bowl will once again feature ads promoting Jesus, thanks in large part to the billionaire family that leads Hobby Lobby. He Gets Us, the billion-dollar campaign to further raise Jesus Jesus Christ is now the center of a multimillion-dollar advertising campaign funded by the founder of Hobby Lobby and others. and a forthcoming Super Bowl commercial. The ads all stem from the The Super Bowl ads alone will cost about $20 million, according to organizers, who originally described “He Gets Us” as a $100 million effort. “The goal is to invest about a billion dollars Green discussed his involvement in the campaign, and the Super Bowl ad spots, during a November 2022 interview with conservative talk show host Glenn Beck. “We are wanting to say — ‘we A group called He Gets Us ran two ads during the Super Bowl game on Sunday to spread the word about Jesus. One of the donors behind the ads is a craft chain billionaire worth nearly $15 billion. This image provided by He Gets Us LLC shows a scene from “Foot Washing," the 60-second commercial from "He Gets Us" that debuted at the Super Bowl on Sunday, Feb. 11, 2024. The ads are reportedly funded in part by the family that owns the notably religious craft store chain Hobby Lobby, according to Christianity Today, as well as other evangelical groups, including a The Super Bowl will once again feature ads promoting Jesus, thanks in large part to the billionaire family that leads Hobby Lobby.. He Gets Us, the billion-dollar campaign to further raise Jesus Seth Andrews, podcast host of "The Thinking Atheist", says these ads may be trying to reinforce ideas that relate to Christian nationalism. He weighs in on b All you need to know about the "He Gets Us" commercials promoting Jesus during Super Bowl 58. Among the donors behind the new campaign is the family of billionaire Hobby Lobby co-founder David Among the many commercials that debuted during the Super Bowl on Sunday were two for a campaign called “He Gets Us.” The commercials, a 60-second ad centered around foot washing and a 15-second ad about loving one’s neighbor, were aimed at promoting positive Christian ideals. Hobby Lobby-funded Jesus Super Bowl ads can't hide the hate that fuels the Christian right a footwashing ad from the "He Gets Us" campaign. The commercial flashed a series of images of people O f the many weird, cringeworthy, or confusing ads to run in the Super Bowl on Sunday, one stood out as especially eyeroll-inducing: a footwashing ad from the "He Gets Us" campaign. The commercial Reacting to the Super Bowl ad campaign on Jesus, other users also slammed Hobby Lobby as anti-LGBTQ, taking issue with the arts and crafts store forbidding a transgender employee, born a male In 2023, Hobby Lobby founder David Green told right-wing talk show host Glenn Beck that his family was helping fund the Super Bowl 57 ads. Green and Hobby Lobby won a significant victory in 2014 The Hobby Lobby family emerges as the driving force behind the group running ads about Jesus during the Super Bowl A one-minute Super Bowl ad from He Gets Us last year featured scene after Fox News religion correspondent Lauren Green reports on the $20 million Super Bowl ad promoting Jesus and the spread of Christianity as part of the Hobby Lobby-sponsored $3 billion ‘He gets us
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