A funny ad goes a long way, or at least it did for two amateur advertisers who won Doritos' "Crash the Super Bowl" contest in 2009, an ad contest where the winning commercial was played during the Determined to have the best Super Bowl commercial, FedEx researched past Super Bowl commercials and found 10 things that they believe will help them win, all of which are included in this ad: a celebrity (Burt Reynolds), an animal (a bear), a dancing animal (still the bear), a cute kid, a groin kick, a talking animal (still the bear Commercials have long been a huge part of the Super Bowl experience for Americans, whether the high-profile ads were water cooler fodder on Monday decades ago, or instantly lighting up social Each year, the Super Bowl draws upward of 100 million eyeballs—Super Bowl LVIII 2024 was the most-watched program in U.S. history, averaging 123.7 million viewers—and a significant chunk of FedEx came oh-so-close to nailing the perfect Super Bowl commercial with their "10 Things" ad, but lost points because the "cute kid" is actually not that cute at all. 15. Noxzema — Joe and Farrah The use of celebrities in a Super Bowl commercial doesn't get any better than Betty White getting laid out trying to catch a slant over the middle of the field. Snickers has done multiple The opening kickoff of Super Bowl XLVII. Super Bowl games have frequently been among the United States' most-watched television broadcasts.In 2024, Super Bowl LVIII set an all-time record for viewership at the game, with an average of 123.7 million viewers across all platforms according to Nielsen and Adobe Analytics, exceeding a record set the previous year at Super Bowl LVII (115.1 million The Lasting Legacy of Super Bowl Commercials. For something as fleeting as a 30- or 60-second ad spot to be remembered a year later is impressive, let alone for 10, 20 or in some cases 40 years. The ad that broke all the rules and wrote a few new ones. Directed by renowned Hollywood filmmaker Ridley Scott, this spot is considered the first Super Bowl ad that was a more than a 30-second No list would be complete without mentioning the SB O.G., Apple's "1984." But first, a quick history lesson. Back in (yes) 1984, Apple was still a scrappy 8-year-old company, an underground Super Bowl commercials over the years have tried to make us laugh, cry -- and most importantly -- buy stuff. Today a 30-second slot goes for $5 million, but back in 1967 it was a different story. The earliest commercials aired during the Super Bowl have not aged well. “This flat tire needs a man,” the Goodyear Tire narrator declared in one spot that aired during that first national The Kansas City Chiefs look to become the first team in NFL history to win a Super Bowl three-peat when they face the Philadelphia Eagles, and having a head coach like Andy Reid is a good reason The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game, according to multiple reports. Budweiser has long been synonymous with Super Bowl commercials, creating some of the most memorable ads in the event’s history. Since the 1970s, the brand has used the Super Bowl as a prime stage to showcase its iconic advertising, often blending humor, emotion, and Americana themes. The average Super Bowl commercial is only 30 seconds in length, but can be longer if companies are willing to pay the extra money for it. Super Bowl commercial price history. Super Bowl Ad Costs: A Look at Advertising Prices from 1967 to 2025 Super Bowl commercials have become a cultural phenomenon, renowned for their creativity and staggering price tags. From humble beginnings in 1967, when a 30-second ad cost just $37,500, to the jaw-dropping $7 million price tag in 2023, the cost of Super Bowl advertising has The Most Iconic Super Bowl Ads What makes a good Super Bowl commercial?. For more than four decades, the Super Bowl has become synonymous with ads and with each year passing year, the asking price for ad space has gone up as companies spend outrageous amounts of money to air their ads during the Big Game. While subjectively they vary, what certainly unites Super Bowl advertisers is the venture’s enormous expense. Budweiser holds the record for most spent on Super Bowl advertising, coming in at around $470.5 million according to Statista. As recently as 2024, 30 seconds of ad time in the Super Bowl cost $7 million. ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL
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