A funny ad goes a long way, or at least it did for two amateur advertisers who won Doritos' "Crash the Super Bowl" contest in 2009, an ad contest where the winning commercial was played during the This commercial technically isn't a Super Bowl commercial since it debuted before Super Bowl 14, but it famously re-aired during that 1980 Super Bowl, and it's way too iconic not to include. Many of those ads have delivered moments that are remembered as much as the games themselves. Ahead of Super Bowl LIX (Sunday, 6:30 p.m. ET on FOX), here are the 10 greatest Super Bowl commercials Each year, the Super Bowl draws upward of 100 million eyeballs—Super Bowl LVIII 2024 was the most-watched program in U.S. history, averaging 123.7 million viewers—and a significant chunk of Tide went meta when it bought an ad in every quarter of the 2018 Super Bowl. Each spot riffed a stereotypical Big Game commercial: a car ad, a beer ad, a deodorant ad, and more. The ad that broke all the rules and wrote a few new ones. Directed by renowned Hollywood filmmaker Ridley Scott, this spot is considered the first Super Bowl ad that was a more than a 30-second No list would be complete without mentioning the SB O.G., Apple's "1984." But first, a quick history lesson. Back in (yes) 1984, Apple was still a scrappy 8-year-old company, an underground Watch the best Super Bowl commercials of all time videos, for those who only watch for the Super Bowl ads. From the '70s until now, these are the best Super Bowl commercials ever. From the '70s to The ad resonated with Super Bowl audiences, winning USA Today's 35th Ad Meter competition. Over 150,000 participants were asked to rate every Super Bowl ad on a scale from 1 (lowest) to 10 Budweiser is the unofficial King of Super Bowl commercials, so it only makes sense the beer brand appears on this list twice. This ad from Super Bowl XXIX makes us laugh every 👏 single 👏 time. 👏. 18. Coca-Cola - "Mean Joe Greene" The Super Bowl is about football but some of us will be watching the Super Bowl 2025 commercials to see which celebrities show up and which one is the funniest. A great example was Dove’s “Hard Knocks” commercial from last year’s Super Bowl. The ad highlighted Dove’s Body Confident Sport Program, a collaboration with Nike, offering resources to help educators boost girls’ self-esteem and keep them engaged in sports. Interestingly, viewers never see a bar of soap in the commercial. Since the start of the current millennium, companies have been continuously upping their advertising game during the Super Bowl in hopes of catching people's attention. Over the last 25 years Super Bowl commercials are more than just ads; they are mini-events that people look forward to almost as much as the game itself. Key Takeaways: Super Bowl commercials have evolved from simple product features to cinematic storytelling, celebrity endorsements, and impactful brand image and sales boosts. 2025 Super Bowl Commercials. As the 2025 Super Bowl approaches, fans and marketers alike are gearing up for another exciting round of unforgettable commercials. From returning brands to fresh campaigns, the upcoming ads are sure to deliver the same level of excitement, humor, and creativity that make Super Bowl commercials a staple of the event. In Coors’ new Super Bowl commercial, a community of sloths are feeling the blues going back to work on the morning after the Super Bowl. Feb. 3, 2025. Read More. ADWEEK's Super Bowl 59 Ad Tracker monitors all the advertisers in this year's Big Game. ADWEEK; NFL The opening kickoff of Super Bowl XLVII. Super Bowl games have frequently been among the United States' most-watched television broadcasts.In 2024, Super Bowl LVIII set an all-time record for viewership at the game, with an average of 123.7 million viewers across all platforms according to Nielsen and Adobe Analytics, exceeding a record set the previous year at Super Bowl LVII (115.1 million The Worst Super Bowl Ads of All Time. The Super Bowl has been a powerful platform for advertisers since its launch in 1968. Even in the very first year of the event, companies paid $150,000 for one minute of ad coverage. With 58 years of commercials, there are some memorable Super Bowl ad flops. Let’s look at some of the worst Super Bowl ads Tide’s innovative commercial during Super Bowl LII brilliantly parodied typical Super Bowl ad tropes by featuring actor David Harbour in a series of seemingly unrelated scenarios, all of which turn out to be Tide ads because the characters’ clothes are impeccably clean.
Articles and news, personal stories, interviews with experts.
Photos from events, contest for the best costume, videos from master classes.