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Super Bowl Commercials: Ethos, Pathos, and Logos Amanda Thomas and Parker Gilstrap Ethos The characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations. Pathos Appeals to the emotions of the audience and elicits feelings that already reside Ethos is the speaker’s credibility, logos is the logical appeal, and pathos is the emotional appeal. I don’t think a commercial exists without at least one of these appeals; indeed, usually they utilize all three. That said, here are two commercials from the Super Bowl that harness the power of rhetorical appeals to the max. There are dozens MORE commercials to use as powerful teaching tools, and you can access our public Wakelet for more ideas here! Happy reading! Rhetorical analysis is a skill that needs to be practiced over and over and over again. Too often, we are introducing ethos, pathos, and logos on repeat without ever getting much further. The Super Bowl commercial warmed the hearts of all who watched by depicting a feel-good message of responsible drinking through the use of the rhetoric devices, pathos, logos, and ethos. In addition, the language, music, and predominant images presented throughout the commercial effectively conveyed the message and reached its overall Super Bowl Commercials: Ethos, Pathos, and Logos Ethos Some variation of credibility or trustworthiness of the speaker of the speech's author. Pathos Appeals to the emotions of the audience and elicits feelings that already reside in them. Logos The appeal to logic, means to In Book 2, Aristotle proposes that to be effective, a speaker must employ logos, pathos, and ethos in equal measure. Logos, of course, is where we get the word 'logic.' Since Plato had logos pretty well covered, Aristotle spends most of his time discussing pathos and ethos, and this is where things become interesting and practical. Dynamic Exploration: Move beyond traditional teaching methods; this assignment turns decoding Super Bowl commercials into a strategic journey into the art of persuasion. Analytical Skills: Delve into ethos, pathos, and logos to cultivate essential analytical skills, providing students with tools to understand the subtleties of persuasion in our Students watch different Super Bowl commercials (linked via YouTube) and identify Ethos, Logos, and Pathos. They then complete the activity by deciding which ad was the most and least effective and explaining their reasoning. Designed as a Google Slide deck with spaces for students to write their responses. In this prezi I will explain how most advertisements use these three persuasive techniques. In this commercial, Coca-Cola aims to convince the public that a bottle of coke can bring happiness and give back to the world. The 60-second spot uses the three most influential and persuasive ways to get Coca-Cola’s goal into the public; the use of ethos (appealing to ethics), pathos (appealing to emotion), and logos (appealing to logic). A short video with examples of commercials using pathos, ethos, and logos. The text a chose is a super bowl commercial this year called “More Than Okay.” This commercial is advertising a product, trying to get more people to buy and be familiar with it. The product Ethos Pathos Logos Examples • This Ethos Advertisement by Anheuser-Busch Underscores the Value of Multiculturalism This spot focuses on the origin story of Anheuser-Busch’s founders. It shows Busch’s turbulent immigration from Germany to St. Louis, and speaks to the importance of immigration and multiculturalism. See the the whole comic here, including examples of ethos, pathos, and logos appeals. Using Commercials. Once students have a grasp of the triangle, we can dig into the fun stuff: commercials! Over the years, I’ve used many different commercials. I noticed recently, however, that my examples were a little dated. (How dated, you ask? The Super Bowl is the perfect opportunity to integrate and evaluate information presented in diverse media and formats, including visually, quantitatively, and orally, AND make a real-world connection with propaganda, logical fallacies, rhetorical devices, and persuasive appeals (ethos, pathos, and logos). While you watch the Super Bowl, select six of the commercials for your students to analyze the next day in class! Your students will enjoy viewing the commercials (which can be easily found on YouTube after airing) and identifying the ethos, pathos, or logos used in the ads. This resource includes t The rationale employed in the commercial “Chrysler Eminem Super Bowl Commercial – Imported from Detroit” was to mingle pathos with logos and ethos through the appeal of the audience’s sensibility and emotions while hearing the experienced voice talking about what Detroit stands for (pathos), through strong argumentation and logical Examples of ethos, pathos, and logos in advertisements . Thank You, Mom – P&G. Rhetoric: Pathos. P&G partnered with Wieden+Kennedy to produce the Olympics’ ad series, Thank You, Mom. And the campaign pays tribute to mothers all around the globe. It relies on the emotions of love and happiness to showcase the dynamics of a parent-child The commercial from the 1995 Super Bowl use more of pathos appeal- persuading the viewers using emotion. The commercial’s purpose was to have the candidates express their technique and thoughts without heavily showing off the new Doritos. The 2013 Super Bowl commercial primarily focused on logos appeal. Rhetoric needs to provide the three following appeals in a balanced way: Ethos, Pathos, and Logos. This past year’s super bowl featured a commercial in which comedian Kevin Hart sends his daughter off on her first date. The commercial shows the first date and the events that the couple does while Kevin Hart is following them with the new
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