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New Orleans is hosting its 11th Super Bowl this weekend. Initial estimates for Super Bowl LIX show a local economic impact of at least $500 million, but the final figure could be much higher. Initial estimates for Super Bowl LIX show a local economic impact of at least $500 million, but the final figure could be much higher. The economic impact of the Super Bowl goes beyond Las Vegas. Throughout the U.S., bars, restaurants, and retailers experience an increase in sales of food, beverages, and game-related products. The National Retail Federation estimated that total consumer spending on Super Bowl LVIII would reach $17.3 billion , with an average of $86.04 per Here’s a look at its economic impact: Advertising: $7 Million for 30 Seconds . In 2024, a 30-second Super Bowl ad cost $7 million. With over 100 million viewers, companies use this platform to launch campaigns and boost brand visibility, betting on a significant return on investment. An average of 123.7 million watched the Kansas City Chiefs defeat the San Francisco 49ers in a 25-22, overtime classic on Super Bowl Sunday, but for Las Vegas, the economic impact started much Edwards, who studies the legacy of mega sporting events, added that the Super Bowl’s economic impact has been largely exaggerated, with the game likely only generating about $150 million in net direct income to residents. In fact, much of the money generated by the Super Bowl is pocketed by the NFL, according to Edwards. Super Bowl LVIII will bring in an additional estimated 150,000 people to the city – on top of the 300,000 additional people who come to Las Vegas to watch the Super Bowl in any given year. While the economic impacts of the game will take time to be fully realized in Las Vegas, the impact from Super Bowl LVII in Glendale, Arizona, shows what a The Economic Impact of Super Bowl Spending. All this spending doesn’t just fuel game-day activities; it brings economic benefits to cities nationwide, generating an estimated $17.3 billion last year alone. The ripple effect of Super Bowl spending drives revenue for local small businesses, grocery stores, and restaurants. Super Bowl 50 is expected to draw a million visitors to the San Francisco Bay Area this week, making it a financial boon — and a logistical headache — for local economies. For a business perspective on America’s Big Game, we sat down with Stanford Graduate School of Business professor George Foster , who pioneered the school’s program According to a survey conducted by the National Retail Federation, fans from across the country will spend $17.3 billion on the Super Bowl this year for things such as food, drinks, apparel, decorations, and other purchases. The unicorn of Super Bowl ads is when one becomes a classic, famous for years afterward and renowned for its brand impact. Kent pointed to Apple’s famous 1984 ad for its new Macintosh computer , an epic minidrama directed by Ridley Scott that referenced George Orwell’s 1984 . The estimated economic impact of Super Bowl LIV for the state of Louisiana is upwards of $500 million. About 125,000 out-of-towners are expected to visit New Orleans with the average tourist And for Super Bowl LIX, set to go down in New Orleans on February 9, 2025, the economic impact will be as electrifying as the action on the field. New Orleans’ Big Win. When the NFL awarded the Super Bowl to the Big Easy, it wasn’t just about the city’s legendary party scene or deep football roots. It was a business decision. Ram, a division of Stellantis with its North American headquarters in Auburn Hills, today revealed its commercial for Sunday’s Super Bowl, which will feature actor Glen Powell (“Twisters,” “Hit Man,” and “Top Gun: Maverick”) in a truck-twisted version of the children’s fairy tale, “Goldilocks and the Three Bears.” Initial estimates for Super Bowl LIX show a local economic impact of at least $500 million, but the final figure could be much higher. According to data analysis from the U.S. Chamber, New Orleans is expected to see $200 million in spending over two days from an estimated 125,000 visitors coming to the Big Easy for the game. The state then hosted Super Bowl XLII in 2008 at the University of Phoenix Stadium in Glendale, which significantly strengthened its association with the Super Bowl. While the economic impact of Las Vegas reported spending $230 million in employee wages when it hosted last year, with Phoenix recording employment spiking at 42,700 for Super Bowl LVII in 2023. Super Bowl Economic Impact Across the U.S. Across the country, forecasts expect Americans to spend $142 on Super Bowl LIX, which is 22% more than 2024. Super Bowl commercials have long been a cultural phenomenon, sparking conversations, laughter and even debate on social media in real time. But as technology and consumer habits evolve, so too do advertisers’ strategies. Michael Goldberg, a professor in the Department of Design and Innovation at Case Western Reserve University Weatherhead School of Management and the executive director of Jay Cicero, Greater New Orleans Sports Foundation president and Super Bowl LIX Host Committee member, pointed to a UNO study that found the 2013 Super Bowl had a $480 million economic impact on ing of the economic impact of the Super Bowl, but also sheds light on opportu-nities for holding similar mega-sports events in Asia. Keywords: Super bowl, sports, economic impact, regional development. 1 Introduction The Super Bowl, established in 1967, is the culmination of the National Football League (NFL) season in the United States. Jay Cicero, Greater New Orleans Sports Foundation president and Super Bowl LIX Host Committee member, pointed to a UNO study that found the 2013 Super Bowl had a $480 million economic impact on the city. A projection for this year’s game hasn’t yet been calculated, but Cicero said local nonprofits are already seeing benefits.

super bowl commercial economic impact eagles vs chiefs super bowl mvp
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